Like many other business owners, you may have found your world severely affected by COVID-19. According to research by SHRM, 62 per cent of small businesses said they saw a decreased revenue since COVID-19. To cope with this, it may be that you need to change other processes in the short-term. This, of course, includes your marketing strategies. Strategies are needed in any industry: everything from medical spas (med spas) to the automobile industry. There are also marketing companies that will work with you. In fact, there are even such specialist firms as a medspa marketing company that can help you get back on your feet during a pandemic.
To change your marketing during COVID-19 and ensure your business thrives during these difficult times, here are four tips to help you.
Reassure Your Customers
The greatest fans in your business are your customers. Without loyal customers, your business wouldn’t be the success that it is today. With so much uncertainty around, your customers need to be reassured, and you’re still there to cater to their needs.
So how do you do this? To let your customers know how you’re responding to the pandemic and to inform them that you’re still around, you need to stay in their mind. For example, you could make regular posts on social media and send out updates to your email list.
Apply Some Creativity
A pandemic isn’t the time to rely on tired old marketing strategies. It’s time to be creative and take risks with your marketing.
With regard to marketing during COVID-19, it helps to be as creative as possible. Uniquely marketing your products and services ensures you stand out for your competitors. It can also help to attract new customers and maintain the success of your business.
To be more creative with your marketing efforts during a pandemic, you could do things such as promote unique offerings, such as care packages and DIY lists. This will ensure new customers come through your doors. Virtual options are also a possibility, such as showcases, meetings, and online classes.
Whatever you decide to do, just make sure it’s fun. Brainstorm to consider what you can do to appeal to new customers and have them spend on your business in these tough times.
Build Relationships Online
Building relationships may be a strategy that’s often advised, but it isn’t always as easy as it sounds. That’s especially the case when you’re attempting to do so online. If you’re looking to market your business amid a pandemic, however, you need to embrace building and to deepen your relationships with your customers on the Web.
To deepen these relationships, think of it from their point of view. If you were a customer, what would you want to know from a business? If you saw one of their marketing communications, how would you want it to make you feel?
Ensure your communication is considerate, open, and honest. If you don’t have a standard cadence of communication with customers, you should start thinking about it. Sending out email campaigns would be one such example of how you could achieve this.