Managing email and SMS marketing for an e-commerce brand is difficult. One week you’re creating new flows, the next you’re digging through reports to see what worked.
Klaviyo used to be the go-to platform for managing all of that. However, over time, it has become more expensive and difficult to manage, particularly for mid-sized brands that are rapidly scaling.
If this sounds familiar, you aren’t alone. Many expanding businesses are transitioning to smarter platforms that offer better automation, personalization, and support without breaking the bank.
This guide looks at the top Klaviyo alternatives for 2025, including one that’s built specifically for mid-market brands and provides valuable insights to the readers.
Let’s begin!
Key Takeaways
- Taking a quick word on Klaviyo
- Looking at Maestra, the best alternative for mid brands
- Uncovering the affordable pick of Omnisend
- Decoding the satisfaction of achieving automation through ActiveCampaign
- Discovering the all-rounder Brevo
- Exploring why Maestro still has some lead
Klaviyo helped change e-commerce marketing. It made automation simple for small businesses, tracked each click and purchase, and had a direct connection to Shopify. With just a few clicks, you could create a post-purchase flow, send an SMS reminder, or send an abandoned-cart email.
But growth comes at a price. Klaviyo gets expensive as your list expands. Adding SMS pushes costs even higher. Their support system feels slow unless you’re on a top-tier plan. And while it’s powerful for email and text, it doesn’t help much with loyalty, personalization, or real-time data syncing – all the things growing brands now rely on.
That’s why many e-commerce teams are looking for better tools that keep up with how they sell today.
Interesting Facts
The global e-commerce market is projected to surpass $6.86 trillion in 2025, representing 21% of worldwide retail sales.
Let’s start with the one that’s catching attention across e-commerce circles – Maestra.
Maestra isn’t another email tool. It’s a complete marketing platform built for mid-market brands that have outgrown Klaviyo but don’t want the complexity or cost of enterprise systems. It connects your email, SMS, loyalty, and website experiences into one clean dashboard.
Maestra stand out for a variety of reasons, the most common ones include:
Most platforms pull customer data every few hours. Maestra updates it in real time. That data is updated immediately if a customer adds an item to their cart, returns to your website twice, or uses points. Not hours later, but as soon as they act, you can set off messages.
With Maestra, campaigns move smoothly across channels. A customer might start with an email, then get a follow-up text, and later see a personalized banner on your site – all from one journey. It’s smooth, fast, and keeps messaging consistent.
Unlike Klaviyo, Maestra includes its own loyalty system. You can reward points, send redemption reminders and even show personalized offers to frequent shoppers. No extra integrations – no hidden fees.
Maestra personalizes your site content based on customer segments. Returning buyers might see “Welcome back” messages or VIP discounts. First-time visitors see an introductory offer. It feels natural and helps boost conversions.
Every account gets a dedicated success manager. Someone who actually helps you plan campaigns and troubleshoot problems. For busy marketing teams, that’s a huge time saver.
Klaviyo is solid for sending emails. Maestra is built for connecting experiences.
It encompasses customization, loyalty and real-time behavior tracking – things Klaviyo cannot do natively. Plus, its pricing is more predictable and the platform grows with you instead of punishing you for scaling.
If you want to go beyond standard automation and create true customer experiences – Maestra is the best Klaviyo alternative in 2025.
Omnisend is perfect for smaller stores or growing brands that want something easy. It handles email, SMS and push notifications with pre-built workflows. You can set up abandoned-cart reminders, welcome emails or order updates in minutes.
The templates are modern and drag-and-drop – so you do not need design skills. It also integrates tightly with Shopify and BigCommerce – letting you add products directly into emails.
Omnisend is also known for good customer support and reliable delivery rates.
The trade-off is that it’s not as advanced as Maestra. It does not have real-time segmentation or web personalization. However, for brands with small teams and limited budgets, it is an excellent starting point that covers the fundamentals thoroughly.
If you love deep workflows and data-driven campaigns, ActiveCampaign might be your match. It’s one of the most powerful automation tools on the market. You can build logic-based sequences that react to every customer move – opens, clicks, site visits, or purchases.
ActiveCampaign also includes a built-in CRM, which is great if your business combines e-commerce with B2B or high-ticket sales.
ActiveCampaign is not built specifically for e-commerce. Some features – like abandoned-cart emails or product suggestions – need extra setup or integrations. It also has a higher level of technology. If your team prefers plug-and-play simplicity, this may feel heavy.
But if your marketing strategy relies on advanced triggers and personalization logic, ActiveCampaign is a serious contender.
Brevo has been around for a while but its recent updates have made it much more powerful for e-commerce. It mixes email, SMS, WhatsApp, chat and CRM tools in one place.
What makes Brevo different is its pricing model. Instead of charging by contact count like Klaviyo, it charges by emails sent. That means your costs stay stable even if your list keeps growing.
It proved to be a smart option due to the following reasons:
Small brands can send thousands of emails per month without huge bills. It’s great for startups or businesses testing new campaigns.
Brevo supports email, SMS, and WhatsApp – a big advantage for stores selling globally. You can send order confirmations by text, product updates by email, and promotions through WhatsApp, all from the same place.
Brevo, like ActiveCampaign, has a CRM, but it is simpler to use. It facilitates contact management, deal tracking, and the creation of follow-up tasks.
You can build simple journeys such as “Welcome → Browse → Purchase → Review.” It’s not as advanced as Maestra’s system, but it’s enough for most small to medium stores.
The main strength of Brevo is affordability and simplicity. For brands that want a reliable all-in-one tool without a big learning curve – it is a safe pick.
| Platform | Best For | Key Strengths | Potential Limitation |
| Maestra | Mid-market and growing brands | Real-time CDP, loyalty, personalization | None at this level |
| Omnisend | Small to mid-size e-commerce | Easy workflows, affordable pricing | Limited depth |
| ActiveCampaign | Advanced automation users | Complex logic, CRM integration | Steeper learning curve |
| Brevo | Budget-focused stores | Multi-channel messaging, fair pricing | Simpler analytics |
All these tools are strong in their own way, but Maestra does something different. It is designed to work in the same way that modern e-commerce does: quickly, with a focus on the customer.
Instead of using five different tools for loyalty, personalization and email – Maestra brings everything under one roof. It tracks what your customers do in real time, learns their habits and adjusts messages instantly.
When someone adds an item to cart but does not buy – Maestra can show a custom pop-up, send a reminder text,and change the homepage banner within seconds. That is the kind of instant, connected marketing most platforms can’t match.
It’s also built for the teams doing the real work – marketers who don’t have time for technical setups. You can drag, drop, and go. The interface is clean, and the support team actually knows e-commerce.
Klaviyo made automated marketing accessible. Maestra makes it intelligent.
Here’s a simple way to decide:
The right platform depends on your stage of growth and how hands-on you want to be.
Switching platforms might feel like a big move but it is also a chance to reset your marketing. Most teams stay stuck with tools they have outgrown because switching feels risky. The truth is, new systems are intended to make migration easier. Maestra, for example, helps brands import data, rebuild key flows, and go live in days – not weeks.
So if your marketing has started to feel repetitive, if your open rates are dropping or if your team spends more time fixing automations than creating campaigns – this is your signal to upgrade. The right platform does not just make marketing easier. It makes it fun again – fast, creative and built for real growth.
Klaviyo has been the standard for years but e-commerce marketing has evolved. Today’s shoppers expect personalized messages, instant responses and loyalty programs that feel rewarding. They don’t want random emails – they want meaningful connections.
That’s what modern tools like Maestra deliver. It connects every piece of your marketing – from emails and SMS to website experiences – and turns them into one smooth customer journey.
If Klaviyo feels too expensive or too limited for where your brand is heading, it’s time to explore something better.
The future of e-commerce isn’t about sending more messages. It’s about sending the right ones – at the right time, on the right channel, with a personal touch.
And for that, Maestra isn’t just another alternative. It’s the next step forward.
Global e-commerce sales are expected to total $6.42 trillion worldwide in 2025.
In 2025, the potential for increased conversion rates, basket sizes and consumer engagement online through AI.
The four main categories of e-commerce are Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B).
