Think about the last time you attended a trade show event or an exhibit. Do you recall any stands, posters, or banners that stole your attention and really stood out? An exhibition is a fantastic marketing tool for a business to be involved in and you get to be a part of a larger industry platform. It’s a great occasion to shine a spotlight on your brand so that it captures the appropriate attention and even new customers.
Organizing an exhibit, however, isn’t an easy task, especially if you want to get everything right. That means everything from the overall message, colors, design, and, of course, the exhibition stand contractor. All of this affects the outcome of the exhibit. Your goal is whatever you want it to be, such as attracting customers or creating awareness of a new product line.
That’s why it’s important to work with an able exhibition stand contractor who knows your brand identity. To help you with finding the right builder, here are a few things to bear in mind when hiring an exhibition stand contractor.
Location
Regardless of where the exhibition will take place, it’s always a good idea to hire a local contractor to minimize logistics costs. The greater distance your stands need to be transported, the higher the cost.
Production Facility and Warehouse
So you know the location of your exhibit and you have some options in your local area. What you need to do now is make some calls regarding your warehousing and production facility options. You need to make sure they have the appropriate tools for the stand you want. You also need to make sure they provide delivery and storage facilities.
Experience
An experienced contractor will save a lot of potential trouble, as they’ll be only too aware of all the kinds of situations that may crop up. Ask to see some portfolios to give you an idea of their experience.
If a potential contractor doesn’t have many years in the industry, but they’ve worked on projects similar to yours, they could still be the right fit for you.
Design
Graphics are important when it comes to capturing attention. The ones you use should also represent your brand identity in all aspects.
Good Communication
You would ideally assign someone the job of overseeing the process from start to finish, which is why you should find a company you feel you can work with. You’ll especially want regular updates if they’re in another location.
Cost
Last but, I’m sure you’ll agree, not least, is the cost. You should ask your potential contractors about this upfront so you can compare numbers. This will provide you with some idea of where they each stand in terms of value for money.
Wrap Up
Above everything, it’s vital that you know what you want to achieve with any one event. When you have a clear goal, you’ll know exactly what you want from an exhibition stand contractor by using the tips above and asking the right and relevant questions.
