Think about the last time you attended a trade show event or an exhibit. Do you recall any stands, posters, or banners that stole your attention and really stood out? An exhibition is a fantastic marketing tool for a business to be involved in, and you get to be a part of a larger industry platform. It’s a great occasion to shine a spotlight on your brand so that it captures the appropriate attention and even new customers.
Organizing an exhibit, however, isn’t an easy task, especially if you want to get everything right. That includes everything from the overall message, colors, and design, to placement and setup. All of this affects the outcome of the exhibit, so you have to make sure that everything is just perfect.
Now, you must be thinking that designing and making exhibition stands is not such a big task, so why do you need a specialist contractor for it? Well, an exhibition stand is not a rally poster; it describes your brand and puts you out there with other competitors. So it needs to be perfect and look professional.
That’s why it’s important to work with an exhibition stand contractor who knows your brand identity. To help you find the right builder, here are a few things to bear in mind when hiring an exhibition stand contractor. We have highlighted a few reasons why you should hire an exhibition contractor.
An experienced contractor will save a lot of potential trouble, as they’ll be only too aware of all the kinds of situations that may pop up. Ask to see some portfolios to get an idea of their experience.
If a potential contractor doesn’t have many years in the industry but has worked on projects similar to yours, they could still be the right fit for you.
The exhibition stand contractors are professionals and highly qualified at their jobs. You may not know how to do things, what goes where, or what to expect, but if you leave the work to the professionals, they’ll give you a finished, quality product. Since it’s their bread and butter, you can be sure that there will be mistakes, and you can focus on other important work.
Hiring a professional exhibition stand contractor can save you a lot of money. They charge a reasonable price and provide professional work. These professionals are too aware of where to find a cost-efficient raw material, which you might not know if you’re performing the task yourself. The biggest help you get here is that the contractors will inform you of the total cost before the piece’s construction so that you can adjust your budget accordingly.
I don’t think there’s any need to recite it again, but professionals can do the work better than you. You might not know what to expect from the exhibition, and in this case, things can go wrong. So, just like you hire a personal chef for a luxury vacation, your exhibition stand also needs professionals to execute the work perfectly.
After the construction of the exhibition stand comes the installation process, which is quite a hefty task. The contractors will also help with the installation process and maintain your stand.
It is highly likely that challenges will arise, no matter how perfect your stand is. And it can get quite fussy to try to solve them yourself since you have actual work to do. The exhibition stand contractor will provide you with 24/7 technical support so that you can be tension-free and execute your work to the fullest.
Things become pretty easy when you hire a contractor, but before going to one, there are some facts that you should consider. There are so many professionals and companies to choose from that one might get confused and lost.
So what do you do to ensure you’re choosing the right company to work professionally and according to your needs to bring your imagination to reality? We have listed some points here that are important to consider when you’re looking for an exhibition stand contractor –
Regardless of where the exhibition will take place, it’s always a good idea to hire a local contractor to minimize logistics costs. The greater distance your stands need to be transported, the higher the price.
So you know the location of your exhibit, and you have some options in your local area. What you need to do now is make some calls regarding your warehousing and production facility options. You must ensure they have the appropriate tools for the stand you want. You also need to make sure they provide delivery and storage facilities.
Graphics are essential when it comes to capturing attention. The ones you use should also represent your brand identity in all aspects. So it should be appealing but should stay within your genre. For example, if you’re exhibiting Oppenheimer custom goods, then the stand cannot look like a Barbie house. So, the design matters the most.
You would ideally assign someone the job of overseeing the process from start to finish, which is why you should find a company you feel you can work with. You’ll especially want regular updates if they’re in another location.
Last but not least, I’m sure you’ll agree on the cost. You should ask your potential contractors about this upfront to compare numbers. This will provide you with some idea of where they each stand in terms of value for money. But do not be too hasty if they are asking for a way cheap price. It is no secret that you’ll only get quality material if you pay for it, and I’m very sure, you do not want your stand to come crashing down in the middle of the exhibition. To avoid this, always check the material and go for the price that looks real and not too good to be true.
Above all, it’s vital that you know what you want to achieve with any one event. When you have a clear goal, you’ll know exactly what you want from an exhibition stand contractor by using the tips above and asking the right and relevant questions.
The average cost of holding an exhibition can rage from £100 for smaller events, up to £5,000 for larger exhibitions.
An exhibition stand hire is a worry-less one-time investment. The stand gets delivered and installed where you want it to, and then gets picked up right after its work is done.
Exhibition stands are very significant as they represent your brand and attract potential customers. A good stand can spread awareness about your business and give you new clients.