The Role of AI Trends in Shaping the Future of Digital Marketing

| Updated on March 26, 2024

Gone are the day when traditional methods were what every business owner needed to follow. The modern era is seeing AI take over the conventional approach of doing things. In case you are a business owner, read this blog till the end to know how the upcoming trends will change the world of digital marketing. 

Let us now get to know how AI trends 2022 will change the face of digital marketing.

How AI is shaping the future of digital marketing?

Before we get into detail, let us go through some of the known facts about AI that are sure to surprise you.

  • As many as 61% of marketers have stated that AI is by far the most important aspect of their data strategy.
  • More than 80% of tech leaders and business owners say that AI boosts productivity significantly.
  • As of now, business productivity can be boosted up to 40% with the use of the current AI.
  • Almost everyone with a smartphone is using voice assistants that are AI-powered.
  • Moderate (around 30%) or substantial (more than 53%) benefits have been achieved by people who adapted to AI early.

Ever since AI has become more accessible, agencies have found success in analyzing data by the use of AI so to predict upcoming trends and to improve the overall quality of the brand. This, in turn, changes the way any brand drastically conducts digital marketing.

All this change came into effect a couple of years ago, when the world of marketing shifted from the traditional model to the new and improved digital one that offered advanced marketing strategy. The main focus of the model used earlier was to target consumers based on their behavior, which further led to automation and virtual sales and that led to the need for virtual customer service.

The way AI is developing, soon a time will come when it will be able to augment human decisions and thoughts. Stats also show that it will healthily contribute to the global GDP as well.

With time, the customer will start demanding which is why AI and consultants for digital marketing will also need to improve if they want to keep up.

Let us get to know about some of the tools that are going to play a significant role in shaping up the new world of digital marketing.

AI tools that will change the world of digital marketing

AI is a pretty strong tool and that is no secret, but what does it do? In a nutshell, AI allows companies to tackle one of the most difficult challenges in the modern world, that is, consumer acquisition.

This goes throughout the whole process, from the initial stage of planning and the conversion rate to the customer loyalty phase. AI plays a key role in the overall growth and success of a marketing campaign. If an organization plays its cards right along with the appropriate use of AI, it will be able to stay ahead of the curve.

So far, the world has only seen just a couple of applications of the new AI technology. One of the best examples of AI includes Alexa, the world-renowned voice assistant that has been installed in homes all over the globe.

What good does AI do to small business owners? Let us have a look.

Major perks of AI and what good does it do?

If one has to put it simply, AI can help small business owners to save money while offering increased profitability at the same time. AI technology allows users to predict trends so they can have the upper edge in the market. This further helps them to be decisive about how to allocate their budgets and how they should target the audience.

Apart from this, AI makes it possible for companies to produce targeted advertisements that are smarter as well.

If one has to talk about AI on a larger scale, it is simply positioned to affect sustainability, global trends, and scalability in a positive manner. If it is used for all the right reasons, it can help in making the world a better place altogether.

Below we have mentioned some reasons why AI is the center of attention for every digital marketing company.

  • Brings clarity
  • Leverages IoT
  • Turns to Autonomous marketing
  • Recognizes the tone and voice
  • The conversion is natural

These are some of the reasons why one should keep an eye out for AI in the next couple of years as if you can crack the AI trends 2022 in the right manner, you may very well get a head start for yourself.

Leena Ray

Digital Marketing Writer and Editor

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