The digital revolution has changed the way businesses approach sales lead generation.
In this fast pacing modern world, a lot of things have been introduced with drastic changes. It can be a change in lifestyle, a change in clothing, or a change in society. Similarly, businesses and business processes also have faced some changes in themselves.
Traditionally most of the business process was done manually. From capturing leads to making a sale, everything was done almost manually. But, since the digitization of the lifestyle, businesses have adapted to the changes happening around them.
As a consumer, have you ever noticed those changes when you deal with businesses? One of the changes can be your interactions with the customer support helpline. If you are old enough, you might remember calling the service center or customer care number of the enterprise to complain about the service. But now, all you have to do is just drop a message to their customer service number and lodge a complaint online.
This is what digitization means in your daily and business life. But today we will be discussing this topic from the business point of view.
One of the most crucial business functions is to deal with the leads. And the very first step is lead generation. Lead generation is when you contact a person who can be a potential consumer of your goods or services. Nowadays, businesses are using chatbots to cover this process digitally and on a large scale.
In the next section, we will discuss the chatbot and how it is playing a major role in the process of lead generation.
How to Build a Chatbot for Lead Generation
The number of chatbots has increased drastically in the recent few years. The most popular platforms used for the chatbot are WhatsApp and followed by WeChat and Facebook Messenger.
Let us proceed to the roles that chatbots play in the process of lead generation.
Attract and Connect
Attracting and connecting with your target audience is the first step to building an effective lead-generation funnel. To do this successfully, you need to offer something of value that they can’t resist and catch their attention.
For example, creating high-quality content that might be a great way to start this process, which is also known as lead magnets. These pieces of content are used to drive lead acquisition by offering something that could be of value to them.
The chatbot can then send a message informing participants of the lead magnet and how they can take advantage of it, including a direct link so they can easily access it. Additionally, you can ask for their name and email address to take things further.
Create an Engagement
Engaging with leads is an important step to converting them into clients. Therefore, it is vital to engage leads by utilizing their contact information to convert them.
There are two main approaches you can use to engage the lead –
Using chatbots for further conversation and gaining insights into the lead’s wants, needs, budgets, and goals further provides invaluable information. This information makes engaging a leader much simpler, allowing you to customize content specifically used to convert these leads.
Email marketing has proven effective with its high Return on Investment (ROI) ratio of up to $40 for every dollar spent [source] and is thus also considered a good option to engage the leads and keep them warm.
Qualify and Segment Your Leads
Qualifying and segmenting leads is a key step when onboarding new buyers. By asking tailored questions, you can better understand the lead’s needs and how to approach them in the best possible way.
To make this process as straightforward and efficient as possible, consider using chatbot technology that asks questions in a conversational format. Adding buttons to answer these questions allows leads to choose their reply with minimal effort and ensures you receive accurate responses.
Being able to display the next relevant question based on the answers received gives further insight into lead qualification and segmentation, allowing you to cater your service accordingly.
Integrate with CRM
Integrating your chatbot with your CRM is a great way to ensure you never miss out on any lead information. In addition, there’s no need to manually add or update data, as this is done quickly and easily, with many chatbot platforms offering integrations with popular CRMs and Google Sheets.
This also means that any information gathered by the chatbot will automatically be stored in the relevant application for efficient records management. With such automation, businesses can focus more on engaging their leads and strengthening relationships rather than worrying about paperwork bringing them down.
Offer Human Support when Needed
When segmenting leads, enterprise opportunities might need special attention to ensure that the lead doesn’t get away. In such a case, you must set up triggers that allow the chatbot to transfer the conversation to the support team.
This can be beneficial if a threshold number is reached. For example, if there are 100 or more users. Doing this allows enterprise clients to receive customized services that address their issues and needs.
Offering human support ensures the highest quality experience, so make sure it is available when needed.
With chatbots, you can take advantage of opportunities to engage potential buyers that you might otherwise miss. By being available 24/7, providing instant answers to questions, and delivering a personalized experience, chatbots help you win new leads and close more sales. If you’re not using chatbots, now is the time to start. You’ll be glad you did!
Types of ChatBots
Since you have read how to build your own chatbot for lead generation, it’s time to know what are the types of chatbots that are used in the process of lead generation.
Lead Generation Bots
These lead bots are pretty simple in nature. These bots give some options to the consumer, amongst which they have to choose and the process keeps going on the same path that is programmed.
Since this chatbot is pretty easy, and the consumer does not have to type anything, it becomes pretty easy for businesses to turn a potential consumer into a consumer.
Lead Magnet Bots
As told previously in the article, lead magnets are the exclusive contents that are given to the leads to win their interest.
Lead magnet bots send these lead magnets to people on the basis of their buyer’s persona. The buyer’s persona is more accurate than the potential customer, as it includes all the basic information such as age, qualification, address, interests, etc.
These lead magnets are sent further which can have some PDF, Newsletters, or some more exclusive content.
FAQ chatbots are interesting and clever chatbots. These chatbots help the lead with their questions and also generate leads according to the responses that a user gives to the queries.
These chatbots analyze the FAQs by the user and then show them the related options.
Promotional chatbots are highly used for promotion purposes. They are used to promote ad campaigns and different sales offers to the leads. These promotional ads can be sent digitally via any means (email, WhatsApp, Text, etc.)