When it comes to coming up with customization ideas on the upcoming products you will be selling, you already have numerous choices. You can sell t-shirts or mouse pads if you want something that people use daily. The best thing about these products is that they are great marketing tools, especially for just starting companies.
Most of these products feature their company names and logos in various ways. For this reason, you only need to invest once in these items, and they will continue to bring more profits for your business.
However, the process is not easy, and people do make mistakes. Here are some errors to avoid when using sublimation printing for your clothing business.
When making your design, make sure that it is not too complex. Avoid creating images with tons of tiny pieces. If you are using Photoshop, make your layers simple enough to make no visible seams in the resulting image when they are combined. For example, use one layer for clothing color and another for logo placement instead of the same layer. Avoid using too many different colors in your design.
If you are using Photoshop, make sure that the number of used colors is less than 100. Also, use shades of one color instead of mixing several hues as it can be tough to discern different shades when printing through sublimation.
Many make the mistake of choosing a poor-quality fabric for their clothes. You always need to invest in high-quality materials such as organic cotton and bamboo when it comes to clothing. Most people opt for cheap clothing simply because it is more affordable, but budget is not even an issue when doing business. Cheaper clothes are also very uncomfortable, especially when worn for several hours. If you want to be the best in your business, always go for high-quality fabrics, even if it costs you more.
Another common mistake among businesses is using low-resolution images of poor quality. All your clothes need to be printed using high-resolution images for you to gain from your investment. If the dresses feature low-quality images, they will look cheap, and nobody wants that. If not, your final product may fail to impress you and your customers. You can look for a local graphic designer or hire a freelancer who is an expert in this field to help you create stunning designs.
Make sure that you invest in a reliable sublimation printer to succeed with this type of business. Remember that the quality of the final product is entirely dependent on the printer that you use. Always take advantage of free trials and read reviews from past customers before purchasing a sublimation printer. This way, you will end up with a high-quality device that can help you generate more sales for your business in the future.
Another mistake is choosing poorly designed sublimation clothes. Even if the images and designs you pick are of the highest quality possible, it will not matter if your dresses feature unattractive designs. When running an online business, impressions are crucial, and poor-quality products can make a wrong impression on your clients. Always choose quality over quantity for designing your clothes.
Another mistake that most businesses make is spending too much money printing images directly on their fabric. Sublimation printing is the way to go if you want to use different images for your clothes. Most people think this method is the best way to create unique designs, but this wastes a lot of material since you can only print one image per piece.
Always work with a professional graphic designer who can help you create unique products that impress you and your customers. This way, you will be able to generate more sales in no time and improve your business.
Also Read: Start a Print on Demand on Business