If you own a pest control business, then you surely always be on the lookout for ways to set yourself apart and gain more appointments and clients.
One of the most powerful tools that can help you in doing this is Google My Business (GMB).
This online platform can play a key role in expanding your reach and attracting new leads.
This statement can be proven by the fact that organizations with complete Google My Business profiles are 70% more likely to be trusted (Source: Support Google, 2025).
In addition, when this approach works hand-in-hand with pest control SEO, it will even raise your visibility more and obtain you, even more, leads.
Now, check out this blog to learn how to make GMB work for your company and start driving your clients now!
Why Google My Business Matters
Google My Business is vital for local enterprises as it helps them connect with regional customers who are searching for services like pest control.
Being easily found online is more pivotal now than ever, particularly, when the majority of people today rely on online searches to find local services, including bug busters.
Thus, if you are able to maintain a comprehensive GMB profile, then you can increase the probability of being among the top results of search engines.
As research conducted by MITRE Corporation, businesses that maintain a strong online presence are more likely to capture the interest of local customers.
This means that when someone in your area searches for bug remover, your website is more likely to appear in their results if you have an active GMB profile.
The image below represents the statistics related to the online platform Google My Business.
Setting Up Your Google My Business Profile
The thing to ensure before you can engage with potential clients is to set up your profile and make sure your business is verified in Google.
Below, I have mentioned the steps you can get started with:
Start with claiming or creating your business listing on Google My Business.
Next, fill in the accurate and up-to-date information including your business name, address, and phone number.
Add high-quality photos to showcase your services and team or how they work.
Verify your business in the Google platform to gain full access to all GMB features.
Once your profile is set up, you must make sure to update it periodically, so your clients only see what is latest, as well as ensure that your information remains accurate.
This also signals to Google that your business is active and engaged with its customers adequately.
Optimizing Your Profile for Better Results
After you set up your Google Business profile, the next pivotal step is to optimize it so you can improve your local search ranking, and have better visibility.
Here’s what you can do:
You can use relevant keywords in your business description, so people searching for pest removal services most likely find you on top.
To show that you value your customers, respond to their reviews promptly.
Post updates and promotions regularly to show your expertise and relevance in this industry.
You can also use the Q&A feature to address common customer questions, and make sure to respond instantly.
These can maximize the profile’s potential in getting the attention of prospective clients.
A reliable website and an established GMB page will surely increase the number of calls and site visits from interested individuals.
Comparing Results: Before and After Google My Business
You can take a look at the comparison table below to illustrate the impact of using Google My Business:
Metrics
Before GMB
After GMB
Monthly Website Visits
200
400
Monthly Customer Calls
50
150
Customer Reviews
5
25
As you can see in this table there is a clear increase in metrics such as website visits, customer calls, and reviews after employing a Google My Business strategy.
These improvements highlight the potential benefits of maintaining an active GMB presence for business leaders.
Do You Know? Local Businesses Receive 94% of their GBP Calls on Weekdays.
The Power of Reviews
Customer testimonials play a pivotal role in pest control businesses as this is what is often heavily responsible for managing a brand’s reputation.
As the majority of people rely on online reviews when picking up bug removal services, no wonder this method increases visibility and boosts ranking on various platforms.
In this light, you must make it a point to encourage positive feedback from your clients so that they will be able to easily find and utilize your services.
As the Federal Trade Commission stated the fact that trustworthy reviews can significantly impact consumer decisions.
This makes them a vital component of your online marketing strategy, so don’t delay approaching it.
Conclusion
Google My Business is a valuable tool for any pest control companies who are looking to increase their reach and attract new leads.
In this context, when you optimize your profile in this online platform, this can assist you in growing your bug removal firm and becoming visible to wider potential clients.
This is a simple method that ultimately ensures that your company is visible to everyone who needs your services locally.
In addition to maximizing the benefits of this platform, focus on precise information, update regularly, and post positive reviews.
As we have reached the bottom of the blog, you must get an idea of how simple it is to get started and maximize your pest control business.
