Digital marketing is a lot more than planning and deciding the best marketing technique for your business’s long-term growth.
It is about implementing all those things that you planned otherwise you can not get the maximum out of your digital marketing campaign.
If you are into marketing or have a tiny piece of information about how things work in the online world, you can agree with the fact that content holds a gateway to every business’s online success.
According to Ahref content marketing statistics 2023, 81% of marketers take content as a central business strategy.
However, it is not easy to create your marketing content manually with a lot on your plate. Therefore, many marketers and business owners prefer using paraphrased content for better content production.
Manually paraphrasing content might not be as easy as it sounds, therefore, it is suggested to use smart writing options like a Rephraser for quality results.
If you are confused about whether or not paraphrasing tools are great for all digital marketing needs, you are on the right page.
In this post, we will discuss some key benefits of using the paraphrasing tool to fulfill your 2023’s digital marketing needs.
Key Benefits of Paraphrasing Tools in Digital Marketing
Creates Engaging Content
If we want to have a positive outcome for our marketing campaign, we should create engaging content, the more engaging content, the more customer engagement.
However, creating engaging content comes with a lot of things. You need to make your discussion concise and healthy.
No matter what your opinion is, you have to write for your audience, this is the key to engaging the audience.
Manually writing engaging content might trouble you, therefore, it is suggested to use a paraphrasing tool, the tool paraphrases source content to make it extremely engaging by removing text redundancy.
And, the tool also shortens the text body by cutting off the extra and irrelevant information.
Let’s take an example to see if the tool really produces engaging content:
Source Text [Taken from Forbes]
‘’With two outs in the ninth, Pete Alonso barely avoided serious injury when a fastball by Mason Thompson — who has walked 16 batters in 25 2/3 career innings — glanced off Alonso’s shoulder and bounced off the C-flap on his batting helmet. Alonso sprung up and left the field and cleared concussion protocols by the time he spoke to reporters after the game when he said his only issue was a swollen lip.’’
Paraphrased Text [Via Paraphrasing Tool]
‘’With two strikeouts in the ninth, Pete Alonso narrowly escaped serious injury when a fastball from Mason Thompson, who hit 16 in 25 2/3 career innings, ricocheted off Alonso’s shoulder and the C-flap of his helmet. Alonso jumped up and walked off the field explaining concussion protocols as he spoke to reporters after the game when he said his only problem was a swollen lip.’’
Now, if we compare the source text with the tool paraphrased text, we can see how beautifully the paraphrasing tool improves the text and make it more engaging.
When we write content for our marketing campaign we have to proofread it once the content is complete and is ready to go on the website. Because we can’t put our content quality at risk.
Proofreading takes a lot of time and effort because when you are done writing an article or a post, you get tired especially if the content is lengthy and needs a lot of research.
There is no point in proofreading if you are not doing it the wrong way, without complete focus and attention.
What if we tell you the easiest way of proofreading?
Paraphrasing tools are great at proofreading content automatically. Users do not need to click on any additional button to initiate the proofreading process.
When the tool start paraphrasing the source content, it never displays results without proofreading. The tool generates results by removing all the hidden mistakes in sentence structure, grammar, and spelling.
Manually finding mistakes in the content is not as simple as it sounds, most of the times writers unintentionally skip mistakes that lead the content the heaps of poor quality.
Let’s take an example to see if the tool paraphrases content after proofreading:
Source Text [Taken from Englishforeveryone.org]
‘’This morning, I was making toast for breakfast. Then I went to the basement and put some clothes in the washer. I heard the smoke alarm. I think, “Someone is burning something I put the soap in the washer. When I got up the stairs, everybody was running outdoors. Two fire trucks and a police car were outside of my house. Smoke was coming out of my apartment! My kids standing outside. They were wearing their pajamas.’’
Paraphrased Text [Via Paraphrasing Tool]
‘’I made toast for breakfast this morning. Then I went to the basement and put the clothes in the washing machine. I heard a smoke alarm. I think “someone” Slightly burned, I tossed the soap into the washing machine. When I went up the stairs, everyone ran out. There were two fire engines and a police car in front of my house. Smoke came out of my apartment, my children are outside. They were wearing their pajamas.’’
If we compare the source text which has a lot of grammatical mistakes with the tool paraphrased text, we can see that the tool paraphrases content after removing all the grammatical and spelling mistakes.
Therefore, we can say that the tool actually helps in proofreading.
Saves Plenty of Time
Content marketing means creating and publishing content daily otherwise the business can never secure the full benefits of its marketing approach.
Do you know, according to Manifest, 51% of the businesses that invest in content marketing publish content daily? Hmm, a lot of work!
We also know that creating content for marketing purposes is a lot more than just writing plain content, it demands a lot of other things, like:
- Use of graphics
- Proper content optimization
- Headers and subheaders
- Plenty of research
- Competitive analysis
If we do all these things on our own, we can never prepare content daily as it takes a lot of time and energy to put in all the marketing factors in the content.
Therefore, using a paraphrasing tool is considered great because it saves time for marketers and writers by automatically optimizing content.
The tool only takes up to a few minutes in paraphrasing source content in a very newfound way. Marketers can utilize the time in polishing other marketing strategies.
Paraphrasing tools are used globally by students, writers, and even marketers. Digital marketing’s trend is constantly evolving and so does the effort because following plenty of updates is not a piece of cake.
Therefore, we have provided a smart solution for creating marketing content through an online paraphrasing tool.
The tool offers a lot of great benefits for your content marketing that we discussed in the above-mentioned sections.