7 Powerful WordPress Strategies to Boost Your Business Performance in 2023

| Updated on March 26, 2024

Do you know WordPress comprises more than 455 million websites? There is no doubt that this platform has refashioned the face of marketing. Currently, the top 100 fast-moving companies in the US that comprise 62% of the industries employ WordPress, and more than 70 million brand new blogs are posted every month.

WordPress is not only known for its user-friendly interface but also for its sublime tools. That makes WordPress the most preferred option for business. The WordPress Push Notifications are just icing on the cake to promote the WordPress platform. The users get pop-ups of the new content or their order status on the website through WooCommerce push notifications which cooperate in increasing traffic on the website. 

Let us move ahead and see how WordPress can become a prominent part of your business.

WordPress Strategies That Can Swell Your Business

WordPress has the power to take your marketing strategies to a whole different level with few plug-ins and integrations. Astonishing, isn’t it? However, WordPress does not stop here. Another staggering fact about WordPress is that you do not need a coding master to work on it.

 That’s right! You can control all features on your own including calendar, building posts, reinforcement of the search traffic, and connecting the content in WordPress as the crow flies.

Let us now discuss the WordPress strategies to augment your business progress.

1. WordPress Themes Work Well with Mobiles:

Google is a big fan of mobile-friendly websites. Non-mobile-friendly websites are simply ruptured by Google according to their current algorithm. So make sure your WordPress themes are mobile-friendly. Also, you need to be calculative after updating your WordPress themes.

2. Revamp Your Website Images for Quicker Loading:

You do not want your website to be slowed because of the crowding images on your site. This is where you can use WordPress plugins that lower the file’s size.

3. Increase Your Website Traffic Like Crazy:

Do you know that Rich Snippets can help to boost traffic on your website. However, it requires coding that creates a hindrance in a marketer’s way to use Rich Snippets. But again, WordPress is to the rescue! While using WordPress you need very minimal coding that marketers can easily manage and hence use Rich Snippets.

While crawling through your website if Google finds any broken links it damages your SEO. As the saying goes, prevention is healthier than cure. So, the question arises what can be the way out? Well again, WordPress plugins save the day.

A broken link checker is one of the WordPress plug-ins that will look through your posts, pin down any broken links and then apprise you when they are divulged.

5. Transform Your Website Contacts into Contact Records in Your CRM with WordPress:

Yes, that’s right! If you use your website for generating leads then do it the right way. WordPress plugins like Leadin will directly import or export contact information into your CRM.

It will also help you analyze visitors’ behavior which will help you modify your website. It is like a 24/7 marketing watch guard for your website.

6. Share Your Posts on Social Media with the Help of WordPress:

Recognition on social media is directly proportional to your website’s search rankings. So, you need to make sure that your content is shareable on social media. WordPress layout assorted sharing options: AddToAny (permit users to share pages without required to copy and then paste the URL, Quotability (allows the users to tweet their preferred quotes, or phrases from your blog, Perfect pull quotes (build on visual prompts for the shared content, WordPress to buffer (authorize the users to schedule posts from your WordPress dashboard.

7. Who is Better at Commenting on Your Work Than You!?:

Comments are the best ways to increase your word count on a website. Also, you can respond to the commentators. However, sometimes the comments build plenty of spam which can eventually lead to your website’s downfall.

Another WordPress wonder plugin, Disqus will let the commentators subscribe to your comments, and then the Akismet plugin will filter out the spammers from your posts.

In a Nutshell

It is clear that WordPress has spread its roots in the marketing tree. From SEO, social media sharing, page landing, image optimization to WordPress push notifications, or the WooCommerce Push Notifications, and many marketing aspects are gradually becoming a part of the WordPress dashboard. All you need is to find the appropriate tools and WordPress will come to rescue your marketing affairs.

Although, you need to consider the following points before you use any WordPress plugins:

  • The star rating will help you identify the quality and genuineness of the plugins.
  • The plugins require regular updating. So, it is important that the WordPress plugins used on the website must be updated every six months.

Leena Ray

Digital Marketing Writer and Editor

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