Why Every Company Needs Merch: The Importance of Having Branded Swag

| Updated on March 21, 2024

Merchandise is one of the most important aspects of any company. It helps to create brand awareness and loyalty, and it also serves as a marketing tool that can help promote your products or services. In this blog post, we will discuss the importance of branded merchandise and how it can benefit your business. We’ll also provide some tips on how to select the right merchandise for your company.

4 Reasons Your Company Needs Merchandise

No matter what business you’re in, having branded merchandise is a must. Here are four reasons why:

#1: It Helps to Create Brand Awareness

One of the most important benefits of having branded merchandise is that it helps to create brand awareness. When people see your company’s logo on a piece of merchandise, they will become more familiar with your brand. And the more familiar they are with your brand, the more likely they are to do business with you.

#2: It Also Serves as a Marketing Tool

Another benefit of having branded merchandise is that it can serve as a marketing tool. You can use your merchandise to promote your products or services in a variety of ways. For example, you can give away promotional items at trade shows or events. Or you can include promotional items in direct mail campaigns. Either way, using branded merchandise as a marketing tool is an effective way to reach new customers and grow your business.

Besides, it is one of the easiest marketing tools that require the least work. By investing in affordable commercial printing services, you can outsource the merch production work while you focus on handing it out to clients!

#3: It Helps to Create Brand Loyalty

Having loyal customers is essential to the success of any business. And one way to create loyalty is by giving your customers branded merchandise. When people use and wear your company’s branded merchandise, they will feel more connected to your brand. And the more connected they feel, the more likely they are to remain loyal customers.

#4: Clients Appreciate It

Finally, another reason why your company needs merchandise is that clients appreciate it. When you give your clients branded merchandise, you’re showing them that you value their business. Whether you give them something as small as a pen or something bigger like a branded T-shirt, they will appreciate the gesture. 

4 Types of Merch for Your Company

Now that we’ve discussed the importance of having branded merchandise, let’s take a look at four types of merch that your company can use.

#1: Stickers

Stickers are a great way to promote your brand. You can give them away at trade shows or events, or you can include them in direct mail campaigns. Or you can simply put them on your products or packaging. Either way, stickers are an easy and effective way to get your company’s name and logo out there.

#2: Pens

Pens are another popular type of promotional item. They’re inexpensive and easy to distribute, and they’re also something that people will actually use. You can also choose between different types of pens, such as ballpoint pens, gel pens, or even pen sets. Regardless, your clients and customers will appreciate receiving a pen with your company’s name and logo on it. Moreover, seeing your company’s name each time they use the pen will keep your brand’s name in their head.

#3: T-Shirts

When it comes to clothing merch, T-shirts are always a popular choice. They’re comfortable, they’re stylish, and they’re relatively inexpensive. You can also get T-shirts in a variety of colors and styles to match your company’s branding. Plus, people will actually wear them, which means your brand will get plenty of exposure.

#4: Water Bottles

Finally, water bottles are another great type of merch for your company. Unlike other promotional items, water bottles are actually useful. People will use them on a daily basis, which means they’ll see your company’s name and logo every day. Plus, water bottles are environmentally friendly, which is something that more and more people are looking for these days and can also help you promote your company as a green business.

Final Thoughts

As you can see, there are plenty of reasons why your company needs merchandise. From promoting your brand to creating loyalty among your customers, branded merch can do a lot for your business. So, if you don’t have any branded merch yet, now is the time to invest in some. And if you’re not sure what type of merch to get, start with one of the four types we discussed above!

Leena Ray

Digital Marketing Writer and Editor

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