Key Takeaways
- Businesses that use Local SEO attract more relevant visitors who are ready to make a purchase.
- It helps businesses rank in local search results, making it easier for potential customers to find them.
- Positive online reviews help build credibility and attract new customers.
- Local SEO gives long-term benefits with lower costs as compared to traditional advertising methods.
- Constant Local SEO efforts can help small businesses compete against larger competitors in their area.
Alt text: What Is Local Seo, And Why Is It Important For UK Businesses
We all know and understand the importance of an online presence in today’s digital world, but did you know that 46% of all searches on Google have local intent, with 28% of them resulting in a purchase? (Source: Safari digital)
For doing business in the UK, online visibility is not an option but a necessity. In fact according to a survey by BrightLocal, it is also found that 78% of consumers use the internet to find local business information at least once a week. This means that nearly half of the people who search online are looking for businesses in their area.
But the question that arises here is what exactly local SEO is and how it is so important for businesses in the UK. Well, dont worry. This post will be an answer to all your doubts while telling you about how to find the best SEO services provider in the UK.
Local SEO for businesses is a process of improving your online visibility to gain more customers through relevant local searches. For example, whenever we have to find a location or shop nearby, we type a code like ‘near me’ after adding the place. For example, a bakery near me, and we get all the nearby bakeries available on our phones instantly.
Our traditional SEO was something that focused more on improving the ranks of the site on a global basis, but local SEO mainly focuses on helping local customers find relevant products and services in their area. It involves working on Google My Business (GBM) profiles by improving local backlinks and customer reviews and maintaining uniformity in business information across business directories.
If you’re new to SEO, check out our guide on optimization for beginners, which will help you understand the basics before diving into local strategies.
Did you know?
Searches containing “near me” have increased by over 500% in recent years as more people rely on local searches now. ( source – Google)
Local seo has many benefits, but the major ones are improved online visibility, targeted traffic, better conversion outcomes, and an upper hand with reduced marketing costs and long-term outcomes. Below is a detailed explanation of how investing in these can be beneficial for your business.
Strengthened brand reputation: Being internet users we are aware of this as whatever comes on top is the most credible and first choice of searchers.
Competitive advantage: if you put strong and consistent efforts in local seo, it can give your small business an edge over large competitors in a particular area.
Local seo will help your business connect with nearby customers who are ready for a purchase but looking for a credible source. If you’re unsure of where to start, read SEO consulting for small businesses to get expert guidance on using your local presence effectively. Here are more ways how it can help in your trade.
Improved Google My Business profile: a maintained GMB can improve your visibility on Google Maps and search results, providing potential customers with needed information like location, contact details, and business hours.
Regional content and keywords – By adding location-specific keywords, businesses can appear in the searches of local customers.
Positive customer reviews – we all are aware of the importance of online reviews as we also check it before shopping online or going to a restaurant. So, Positive reviews can help businesses in attracting new customers and building trust.
Responsive design – Almost 61% of mobile searchers contact a local business only if it has a mobile-friendly website, which shows the importance of a responsive design for businesses. ( source: Incrementors)
Local Link Building – The building links from a local directory and credible websites strengthen your business’s online authority.
Did you know? Businesses that are on the first page of Google get 92% of traffic, which means If you’re not on page 1, you’re missing out on almost all potential customers!
The businesses from the UK that want to improve their online presence and attract more customers can use local SEO for the expected or even better results. Whether you have a large enterprise or a small business, investing in it will surely increase your sales while giving long-term results.
Local seo can attract potential customers in your geographic area and improve your visibility and credibility in clients’ minds.
To improve the visibility, rank in SERPs, gain more organic traffic, and business growth are some major purposes of SEO.
To rank on Google, the most important factors are its webpage title, heading tags, and keywords.
Yes, it is worth it for every kind of business to maintain and boost their online presence.
