Picture this: you have focused all your strength on building your brand, yet there is a risk lurking in the digital world.
Cyberattacks are more frequent in modern days, with 43% of them directed towards small businesses (Source: Astra Security, 2025).
The risk certainly does exist, but there is no need to panic as there are abundant powerful software systems available that can help safeguard your brand.
In 2025, these systems will be more sophisticated than they have ever been, providing unrivaled protection to your business.
Continue reading to understand how these frameworks can defend your brand against cyber risks and ensure your business’s safety in the ever-changing digital realm.
1. BluePear
What it does: It protects your company’s place in the search engine results page (SERP) by securing keywords related to your trademarked items.
Why you need it: To retain the top slot in SERPA and stay 100% visible to your clientele.
BluePear performs monitoring functions to ensure that products are being promoted by brands’ affiliates as per the compliance policies to avoid brand bidding.
The monitoring option helps detect such issues as low-quality ads put on hidden pages — a problem that can greatly sabotage online promotion.
It is a clever technique that ‘reserves’ search keywords related to your company to protect the brand names.
These words include the company and product naming, as well as other search queries that are genuine.
This strategy is employed to motivate customers to type in Google Search to find your website.
Be Aware of Potential Risks
Often, the keywords can be hijacked by unscrupulous rivals who want to promote their own product at the expense of others.
That’s when brand bidding prevents keyword abuse and allows your company to occupy the top slot in the SERP.
2. AI Text Detector
What it does: It checks the originality of the content published on your corporate website, as well as detects unpermitted usage of your original content.
Why you need it: To make sure nobody takes advantage of your corporate blog.
Plagiarism doesn’t only threaten the quality of college essays, it’s also a tangible risk for the corporate web outlets.
This can deal damage in various forms: from lowering your website’s position to misrepresenting your brand.
Content quality
It is necessary to have only original, valid and well-composed stuff written by a human author on your pages.
Since March 2024, Google has rolled out strict rules about low-quality content that will be marked as spam and hidden from the viewers.
Perpetually, this will damage how your brand can be found compared to competitors by Google, and lower the conversions you are working so hard to achieve.
Plagiarism prevention
Copying your content — like blog articles — without permission can also be a serious blow.
Though it may not intercept the entire customer flow coming to your webpage, it can hijack at least a percentage of the clients who look for services similar to yours.
This is one more strategy employed by unscrupulous competitors who would like to leech off your hard work.
Other options can be Copyscape, QuillBot, Copyleaks, Plagiarism Checker Free, and many others.
The data below shows that the online Brand Protection Software Market is projected to grow from USD 2.98 Billion in 2025 to USD 7.91 Billion by 2034.
3. Voice security recognition
What it does: It detects voice-cloning attacks over the phone.
Why you need it: To avoid being tricked into authorizing large money transactions or disclosing sensitive info.
The voice cloning method is also recognized as the most damaging type of biometric attack: it is stealthy and highly lucrative if successful.
It has been classified as one of the most aggressive methods because they can hide and wait for the most profitable moment to strike.
Though sophisticated, voice cloning is cheap to orchestrate: there are dozens of apps and platforms.
Such as Specified, Synthesia, or Uberduck which only require 6 seconds of audio to realistically copy a person’s voice.
Needless to say, the kind of impact fraudsters can produce on your company with this tech on their side.
So, we recommend that you stick to a ‘two-shield’ strategy:
Investing in a solution
This would greatly reduce the chances of success for a scammer trying to impersonate a CEO or business partner.
Also to a pivotal client who employs social engineering and uses voices that are familiar to the target.
Training the staff
Certain traits that give away voice cloning fraud: unnatural monotony, glitch artifacts, absence of breathing sounds and lack of background noise.
These all are usually heard over the phone, and sensitive conversation topics are often related to finances.
This method may save you from a long list of issues, ranging from losing money to suffering from serious damage to one’s reputation.
Do You Know? Jon Oberheide first proposed a Cloud-based antivirus design in 2008.
4. Anti-phishing defense
What it does: It prevents phishing attacks that may result in significant losses.
Why you need it: Use it as an extra layer of security to protect clients and companies.
Phishing is another treacherous issue that targets individuals through email, text messages, phone calls, and other forms of communication.
It takes various forms: emails signed with your name barraging clients, partners, and employees, webpages mimicking your company’s website, and so on.
Mitigation Strategies
Phishing attacks can be effectively mitigated through a combination of Multi-Factor Authentication (MFA), staff training, and other proactive measures.
It enhances security further by enabling clients to confirm their identity using different methods.
Such as a password and a one-time validation code, making it much harder for attackers to gain access even if credentials were somehow compromised.
Client Awareness
Another vital tip is raising awareness among the clients. Explain how fraudsters pretend to be you and which red flags to look for.
In addition, organizations should implement advanced filtering tools to detect and block phishing emails.
You can also use SSL certificates and scan the web to track and take down decoy websites disguised as yours.
5. Anti-counterfeiting measures
What it does: Searches the web for fake stuff related to your brand.
Why you need it: To nullify fraudsters’ chance for success.
Hunting down fake websites copying your brand’s name and aesthetics is impossible to do manually.
The problem is that when you report a decoy website, fraudsters can quickly register a handful of new domains and it will take time before you pinpoint them.
Anti-counterfeiting is the approach that you need – it’s a complex solution that automates tracking down phishing websites.
Also, the other instances of fraud: are scams on social media, pirated products, fake listings, and so forth.
The use of AI is also seen in anti-counterfeit solutions where it inlays multifunctional image and video recognition systems.
It can automatically search and identify imitated goods that are meant to be undisguised as your products.
For instance, image and object recognition can help identify counterfeit products disguised to be your merchandise and report them back to you.
Follow our tips to stay one step ahead of fraudsters/dishonest rivals and stay with us to learn more valuable insights.
