Did you know? Visual content, especially video, is highly engaging. According to HubSpot studies, social media posts with video get 48% more views and 120% more shares than posts without video.
Social media is a super cool way to share what you’re all about, promote your brand, or just hang out with friends.
With tons of influencers and big accounts racking up followers in the thousands or even millions, it’s easy to feel like you should jump in and create your profile.
But let’s be real, social media marketing takes guts! It’s a big-time commitment and can be a lot of work. Plus, you’ll want to pick up some solid tips on how to engage with people so you can get noticed and show up in those feeds.
In this blog post, we are going to explore some proven strategies in this domain that have an impressive success rate.
Let’s begin!
Key Takeaways
Understanding the perfect time to post content
Discovering the seamless AI support
Choosing the appropriate platforms
Uncovering the mediums of paid ads
Looking at some engagement measures
Know When to Post
It may seem like a good idea to post your content as soon as you’re done making it, but the day of the week and time of day can make an impact on your posts’ likes and views. During busy social media periods, your post can get lost among others. Your posts might not get the response you want if you make them while your audience is asleep or at work.
Each social media platform has slightly different recommendations for the best time to post. Generally, it’s recommended to aim for Monday through Wednesday, between 9 AM and 12 PM. On certain platforms, such as Facebook and Instagram, the early afternoon hours are also considered suitable, typically around 2 PM to 4 PM. If you need to post on the weekend, it’s normally recommended to avoid Sundays if possible. Experiment with different posting times on your platform to determine which one generates the most traffic. It’s not an exact science.
Interesting Facts A survey by Sprinklr found that 71% of consumers are likely to recommend a brand after a positive social media interaction.
Get Help From AI
Content creators must juggle multiple roles to create a successful social media brand, a process that can take considerable time to perfect. Idea generation, filming, photography, editing, scheduling, and commenting add up to a full-time job. In numerous capacities, the most recent technology, which incorporates artificial intelligence (AI), can assist in alleviating that workload.
AI can help you brainstorm engaging post or video ideas. You can use it to help edit your photos or videos to your liking. They can automate and schedule posts for you at your convenience. If you want to expand or cater to a more global audience, you can even translate video to AI in any language you can think of using dubbing technology. When used correctly, AI can be a valuable assistant at any stage of your content creation journey.
Choose the Right Platform
The social media platform you use can majorly dictate your success. You may already have well-made content, but posting it to the wrong platform or audience won’t yield the results you want. If your main content is videos, you’re unlikely to gain much traction on a more text-based platform like Threads or Twitter. Conversely, if you prefer to make engaging written content, you might struggle on TikTok, where video posts are king.
You can either switch platforms or change your approach slightly to accommodate the platform. For example, you can still create fun text content set to music and a fun background to turn it into a video that works well on TikTok. Videos are great for platforms like YouTube, Instagram, TikTok, and Facebook Reels. If you prefer long-form text content, you may want a blog, Tumblr, Facebook, or threaded posts on Twitter (X), Bluesky, and Threads. Instagram’s primary focus is on visual content, although images can be shared on nearly any platform. You can also post on multiple platforms to achieve a wider reach.
Intriguing Insights
This infographic shows the advantages of social media marketing
Research the Algorithm
Each social media platform has its own algorithm that prioritizes certain types of posts while suppressing others. Unfortunately, each platform has different algorithms that can make remembering the rules rather tricky. For example, posting external links is usually a good way to hide your posts from feeds, especially on TikTok comments and Twitter (X). On the latter, even mentioning the word “link” in your post can suppress it.
Users get around this rule with creativity, such as posting a chainlink emoji (🔗) on the post instead of the word “link.” Certain activities can also boost your post, such as posting an image with your text or using a certain number of hashtags. Learn the social media algorithms you want to use to avoid making some simple mistakes.
Consider Paid Ads
If you truly want to boost your content marketing efforts, consider investing in paid advertising for your content. This can be an excellent strategy to get your content on everyone’s radar without waiting for an organic profile visit. Even if you temporarily pay for social media ads, you can earn a good number of followers with the right content.
Engage With Others
Social media works best when you’re actually social, as the name implies. Posting content and then leaving will not get you very far in terms of connecting. Follow, like, and comment on other relevant posts to get people to talk and connect with you. Engaging with others increases the likelihood that they will follow you as well. Reaching out to influencers and notable social media figures can also help you gain traction. You can collaborate or create a sponsorship together.
Stay Active
Most social media platforms prefer users who post regularly about similar subjects. When you have a safe and predictable account, the algorithm will be more likely to recommend your content to others on any platform. Fill out your profile fully and confirm your account. Sometimes, even adding a profile picture can establish you as a regular user. Post content regularly, even if it’s not getting engagement just yet. Most platforms recommend posting at least three times a week to establish a presence.
Conclusion
Lastly, if you observe, then you will realize that social media content creation requires a steep learning curve. You must invest a significant amount of time and effort in learning the often complex rules of the algorithm and refining the content that audiences want to see. You can use AI to help you brainstorm, automate, and edit your posts, but it still requires all hands on deck. Ensure you select the right platform and engage with others to increase your chances of success.
Interlinking Opportunities
From (https://getassist.net/small-business-data-decisions/) with the anchor social media marketing
What is more important than the number of followers or likes on social media?
In reality, engagement rate—or the number of interactions such as likes, comments, and shares—is more important when looking at the impact of social media presence.
Why do people want likes on social media?
By now, scientists have proven that social media triggers the same center in our brain that is responsible for rewards. In other words, the center of pleasure. Every time you see a bigger number of likes, your brain initiates a huge increase in the hormone called dopamine.
What matters more, likes or views?
Views show how many times people saw your content while likes demonstrate deeper engagement.
