How Much Does Thinkific Cost? A Complete Pricing Guide

| Updated on July 28, 2025

Scrolling through hundreds of online platforms for pricing can feel a bit overwhelming, and picking one out of all of them sounds more troublesome. But don’t worry, with Thinkific, we’ve got this covered.

This platform attracts individuals and businesses to build and sell online courses at an affordable cost. So, if you were looking for one such platform, this is the one for you.

In this guide, we’ll walk you through how this platform works, what its features are, and, most importantly, how it costs you nothing or very little.

Free Plan Overview

As the name suggests, Thinkific offers a free plan with basic features, including support for multimedia content uploads, a drag-and-drop course builder, and single-course creation.

You’ll get all these features for free, so as a beginner who is looking forward to building and selling online courses at an affordable cost, this plan is the best to choose.

However, some limitations come with this plan, like limited functionality and some regular irritating issues, like unskippable ads, confusing navigation, topped off with slow loading speed and more.

But do you know this only takes place in the free plan? If you upgrade to the basic or any higher plan than the existing one, most of the issues, such as ads, will be eliminated.

Basic Plan Details

With the basic plan in hand, one can get a drag-and-drop course builder, a custom domain, email support, live chat support, and more. The Thinkific pricing for the basic plan is just $49 per month.

Here’s a detailed breakdown of the key features that one will get after signing up for the basic plan with Thinkific:

  • Unlimited Courses: You get the freedom to build and offer as many courses; there is no numerical limitation till under 100. You can go from building 1 to 99 or even 100.
  • Custom Domain: Another add-on is that you get to personalize the domain and create something unique instead of using a traditional Thinkific subdomain.

Pro Plan Advantages

The pro plan is basically an advanced version of the basic plan; that means one will get everything from the Start plan, topped up with a lot more powerful features and tools. 

Let’s break down what you can expect from this plan:

  • Enhanced Branding: The Pro plan includes features to further enhance your brand’s presence on the platform, such as you can promote it to your fellow competitors in the industry and more.
  • Private and Hidden Courses: With this, you get to customize individualized courses for specialized members, other than your regular users. You can put some charge on it, like a monthly or annual membership, and make some supplementary money.
  • Advanced CSS/HTML Editing: The pro plan allows for in-depth customization of your site’s appearance and the overall experience. You can elevate the homepage of your site, and also elevate the navigation for easy access.
  • Additional Resources: With this plan, you get additional resources related to your course to download. For example, if you’re teaching or learning SEO on this platform; you will have access to assignments, PPTs, tutorial-based videos and more.

Premier Plan Features

This plan is an all-in-one solution and is mostly suitable for pro-level organizations and businesses. It includes everything from the basic and the pro plan, topped up with extravagant features and specifications like white labelling, single sign-on (SSO), and more.

Here are some key advantages that you’ll get with the Premier Plan:

  • Robust Security: Ensuring the security of your users is a non-negotiable trait, so Thinkific offers advanced security features to protect the inside content and users’ information.
  • Enhanced Integrations: With this plan, you get to integrate third-party tools into your learning and resources and for marketing, automation, and CRM as well.
  • White-labeling: You get to brand your courses with customized logos, colors, visuals, and a personalized domain for a professional outlook and seamless experience.
  • Dedicated Onboarding: This plan also outlines the approach for personalized support and guidance to ensure a smooth launch and effective use of the platform.
  • Single Sign-On (SSO): You can add five site admin accounts, 15 group analysts, and up to 50 course admins/authors.

Additional Costs to Consider

Other than the standard memberships and transaction fees on sales, additional costs can arise from payment processing fees, potential third-party fees, and the need for certain features that are only available on higher-tier plans.

While this platform is extremely transparent with its users, some potential costs are associated with payment processing fees to run the courses effectively and provide a seamless user experience.

Discounts and Promotions

While there’s no standard bottom line for discounts or promotions that come up with Thinkific offers, you can get a 25% discount if you sign up for the annual plan.

The annual billing discount goes like this:

  • Offers a 25% discount on all the annual-based plans.
  • This discount offer is best for the higher-tier plan.

BONUS – Thinkific offers a free trial for its Start plan, allowing users to explore the platform before committing to a paid plan.

Conclusion – Making the Right Choice

Choosing from the above-mentioned plans is a tough nut to crack, but making the right choice and picking a suitable plan play a prominent role in shaping the outcome.

So, try to think of all the pros and cons before signing up for a particular plan. Additionally, if you are just starting or want to try out whether this niche works for you or not, try getting your hands on the free plan first, then switch to the premium plan.

FAQ

How much does it cost to use Thinkific?

The Thinkific Basic plan costs $49/month or $36/month when billed annually. It saves you $156 per year with the annual option.

Does Thinkific have a transaction fee?

Yes, if you’re a customer based in the US or Canada, you’ll be charged a fee of 2.9% plus 30 cents for every successful credit card payment.

What percentage of sales does Thinkific take?

Thinkific charges 0% transaction fees on all sales, regardless of subscription plan.





Priyam Ghosh

Tech and Internet Writer


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