All the Steps You Need to Take to Get More Personal Injury Clients

| Updated on February 26, 2024

Personal injury lawyers are the most sought-after professionals in the world. Their experience, knowledge, and expertise can help accident victims regain their feet and live their best lives again. But how to get personal injury clients

The answer is simple: you need to market yourself online! In this article, we’ll show you what your injury attorney website should look like and how it could bring more business to your firm by creating a cohesive content marketing strategy that represents your brand all the while attracting more potential customers who are looking for an experienced lawyer. 

So, if you know how to make things right after an accident has occurred, keep reading on. 

How Personal Injury Lawyers Can Use Digital Marketing?

Law firm digital marketing agency encompasses a wide range of activities. It’s not just about spending money on Google ads or Facebook posts, though these are important elements of digital marketing. They’re only part of the story—and even then, you can’t use them alone to build your business.

Digital marketing for personal injury lawyers includes things like:

  • Website design and development;
  • SEO (search engine optimization). 

Why Do Personal Injury Law Firms Need Digital Marketing?

The internet is a great way to reach potential clients, but it can also be a great way to get your name out there. It’s easy for people looking for lawyers in their area or who have been injured by someone else and need help with legal action. You can’t just pick up the phone and call every potential client.  

That’s why personal injury lawyer marketing is so important – it allows you to reach thousands of people on social media who might not want anything more than some advice from someone who knows the law around personal injury. 

Build a Sleek Attorney Site to Attract More Customers

Your website is the first impression you’ll make with potential clients, so it’s important to ensure that it’s easy to navigate and use.

Here are some things to consider when creating your site:

  • Make sure that your site is mobile-friendly. If people can’t find what they’re looking for on their phones or tablets, they won’t come back!
  • Use responsive design to look good on all devices (including PC). This means changing the layout based on screen size and orientation—for example, if someone visits from a desktop computer but then opens up that page on their phone, it should still look as good as it did on the desktop site. 
  • Use modern design elements like fonts and colors instead of those from yesteryear; this will help attract new leads because people want something fresh. 

Create a Content Marketing Strategy That Showcases Your Brand

The first thing you need to do is create a cohesive content marketing strategy. This can seem daunting, but it doesn’t have to be.

A good way to start is by asking yourself these questions:

  • What are the most important parts of my brand?
  • What do I want my audience to know about me?
  • How can I use this content to attract new customers and build trust with existing ones?

Launch a Personal Injury Lawyer Ads Campaigns on Google

Google Ads is a great way to get more clients. It’s free and easy to use to launch your campaign in just a few minutes.

You can target your ads to people actively searching for personal injury lawyers or those who have already visited your website and are interested in finding out more about it (like where the nearest law firm is located).

You can also choose from several different types of audiences: people who live within 20 miles of a city center, people with certain demographics like age or gender, and even people who have searched for terms related to auto accidents, such as “auto accident attorney” or “car accident lawyer.”

Implement Visible Calls to Action

Your call to action (CTA) gets what eventually convince prospective clients to pick up the phone or complete a contact form if the content on your law firm website helps to highlight your company’s injury expertise, experience, and capacity for problem-solving.

You should make a clear, concise, and action-oriented call to action. It should entice viewers to make a purchase.

Massive visitors will only stay on your website for fewer than 15 seconds before deciding whether to take action or leave. A CTA should be compelling and do everything in its power to compel action from your visitor as soon as feasible.

Your call to action (CTA) should be prominent but not intrusive, and your visitors should get aware of the benefits of contacting you.


Lawyers don’t have time to squander on inefficient marketing techniques. To determine which personal injury marketing methods are effective and which need to be modified or abandoned, it is imperative that you carefully measure and monitor each advertising effort. You won’t advance if you continue to commit the same errors.

However, more business owners hurt themselves by failing to follow easy procedures to manage leads, such as installing a CRM system or monitoring ad campaigns by customers on how they found you.

For a law firm’s digital marketing strategy, the following KPIs are crucial:

  • New clients overall
  • Leads
  • Revenue
  • Return on investment for marketing (ROMI)
  • The ratio of leads to sales
  • Reservation rate (from calls)
  • Charges per lead (CPL)

Keep track of the outcomes of your marketing campaigns and efforts. In addition to looking at the beginnings of all your newly accepted cases, we have partner companies with software that enables us to track phone numbers or email addresses.

Conduct a Law Firm SEO Audit of Your Website

Conducting a law firm SEO audit of your website is one of the best ways to increase your website traffic and get more clients.

  • Check for broken links: Broken links can confuse you, so it’s important to ensure that all site pages are accessible. If you have any pages that aren’t working as well as they should be, fix them immediately!
  • Check for duplicate content: Duplicate content on a website leads to duplicate content in search results, which means lower traffic and fewer client leads.
  • Check keyword density: Keyword density refers to the number of keywords (or words) used per 100 words. The higher this number is, the easier it will be for clients to access your website.
  • Check page load speed: A slow-loading page can send potential consumers away from taking action quickly enough before they leave altogether.  This could mean losing out on many opportunities over time due to a lack of rapport/engagement with potential clients. 

Create a Comprehensive SEO Strategy

In order to achieve this:

  • Include keywords in your content.
  • Add internal links to relevant pages and use those keywords as anchor text.
  • Use keywords in your URLs and file names. 
  • Use keywords in alt text for images on webpages (e.g., “People Who Want To Claim Their Injury Claims”).
  • Use meta descriptions that include the targeted keyword(s).

You Can Get More Customers By Being Smart About Your Marketing

Content marketing is a great way to attract new clients. It can help you connect with your audience, educate them and build trust.

Content marketing can also be used in many ways:

  • To build relationships with existing clients by providing valuable information that they will want to share with others
  • To create excitement around upcoming events or launches, such as an event or product launch (e.g., “Join us for our next webinar on personal injury lawyering”)


Although personal injury marketing can be daunting and time-consuming, the rewards are great. It’s a cost-effective way to get new clients and improve your brand image. You should always consider getting more customers for your law firm, especially when starting a business. 

If you take advantage of all these resources, you’ll be well on track to getting more personal injury clients!

Freddie George


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