“What if more than half of your store’s potential customers passed you by – not for the reason they didn’t want to buy from your store, but because they simply couldn’t discover you”?
This happens to most of the online stores today – billions of searches take place daily, but only the stores that come up on page one get the customers.
According to RankTracker, “ around 54% of the website traffic comes from organic search, which is more than any social media, ads or email combined”.
If your store is not visible on the top pages – you are practically invisible everywhere else. And this is where GrowME ecommerce SEO solutions steps in.
Keep reading to breakdown e-commerce SEO and know its importance in profit making and reaching more customers.
E-commerce SEO (search engine optimization is simply a process of making your store easily discoverable for customers and search engines.
But unlike traditional SEO, e-commerce SEO works more on product pages, category pages and related things that make shoppers buy.
It’s like arranging shelves, labels, aisles and signboards inside a supermarket – but digitally.
Stores that apply structured SEO practices experience more visibility, sales and higher long term performance.
Let’s understand eCommerce SEO key components, to build a strong understanding of how it works:
Keyword research is simply figuring out the terms that are most searched by customers. It’s like reading a customer’s mind – but legally.
For example: a buyer won’t just search ‘footwear’, they’ll search ‘best running shoes for flat feet’.
When you match these exact queries, you reach people right when they decide to buy.
Technical SEO is like fixing the plumbing and wiring of your own store. It includes:
Slow loading sites lose customers even before they see your product.
Knowledgeable Insight
A delay of a single second in page speed can reduce conversions by 7%.
On-page SEO is everything that you do on the page:
Google hates copied descriptions. Unique descriptions = Better ranking.
Content brings the customers long before they’re ready to buy and also makes their mind to purchase by sharing the major benefits of your products. For example: “Top 10 skincare mistakes to avoid”.
These contents act like help desks inside your store to guide buyers. People who value your content often end up buying.
Backlinks are the vote of trust from other websites to your store. When trusted blogs, influencers and reviewers mention your products, Google finds your content as trustworthy and ranks it higher.
According to Supple’s SEO statistics, sites with structured data and stronger backlink profiles enjoy up to 30% higher click-through rates.
Now, let’s explore the benefits of e-commerce SEO that make it essential for online stores:
Organic search is the most effective traffic source for eCommerce globally.
Bluecart reports that “more than 23% of the eCommerce traffic comes from organic traffic alone”.
Paid ads are expensive and their prices are rising every year. SEO reduces its dependency and brings customers even when your budget is zero.
Ranking at the top for a long time makes your brand trustworthy. Shoppers trust the top ranking pages even when they have never seen them.
SEO builds the trust that can’t be bought with money.
In crowded markets, SEO is the only realistic way to outrank bigger brands. Since around 75% of the users never scroll past page 1, if you’re not there – you are simply out of the race.
A specialized SEO agency brings:
Think of an SEO agency as hiring a full time architect – who knows exactly how to build things for long term growth.
“SEO isn’t a quick trick – it’s a continuous process of improving your foundations for long term growth”.
But here is the key: once it’s set up properly, it works for you even when you sleep – bringing traffic and sales around the clock.
It is similar to a shop placed at the premium location of a busy market that gets customers every day.
If you invest in SEO today, it will repay you for years.
Yes, small stores particularly need this superpower in order to compete with big brands
The potential buyers come from organic traffic, and paid ads can never buy the trust that SEO builds.
Backlinks act as proof for the search engines that your site or article is trustworthy and should be ranked higher.
