The television-specific YouTube application to be taken for YouTube TV reportedly preparing for a large redesign that would lead to an expansion of paid content on the app. Thus making this a more formidable competitor for such paid content platforms as Amazon Prime Video and Disney+.
For that reason, like many other streaming services, YouTube is focused on profit; apparently, the definition of profit includes the increasing volume of paid content immediately available to users. The evidence is gathering, however, around YouTube TV, which has also seen price hikes and several paid content options, including STARZ and Paramount+ partnerships.
According to reports, a similar complete redesign is in the works for the YouTube TV app. The re-engineered app will not be like the mobile and web versions but will have paid content as its foremost priority. The revamped app will hence compete with mainstream streaming services offering programs like Netflix, Amazon Prime Video, and Disney+.
From a generally growing trend, YouTube now attracts more and more people who watch videos on the TV score, suggesting that there’s an even broader market for potentially paid content if it is done in a prominent manner.
Organizing existing paid channels for consideration within the app is part of the company’s drive for visibility, making them easier to find rather than burying in dead-end corners. Also, an ‘episode’ created by a creator would be seen in the streams of that particular channel’s paid content, so viewing would have that kind of continuity.
The new feature will enable the creators to add this integration by allowing their content to be organized as ‘seasons’ and ‘episodes.’ This change occurred just after the introduction of YouTube’s new Premium Lite, allowing access to ‘most’ videos ad-free for $7.99 a month, which is half the price of full Premium.
