To solidify itself in the gaming community, TikTok has announced its official partnership with Gamescom.
As part of its efforts to make the gaming community flourish on the platform, they have announced that the company is going to be an official partner of Gamescom 2024.
Gamescom is one of the world’s biggest gaming conferences. It can boost TikTok’s stock among gamers a lot.
Here is how TikTok explains this partnership.
“The world’s largest games event, Gamescom, attracted over 320,000 gaming enthusiasts last year. In 2024, the event will take place from August 21 to 25 in Cologne, Germany. Together, TikTok and Gamescom will create unforgettable fan experiences before and during the event. These include the co-branded “Game on LIVE” in-app campaign with creators and exclusive video content as well as large-scale out-of-home billboards at Gamescom.”
The company will host multiple events at the conference. The events will include an IRL activation at Gamescom hosted in Germany. It will also feature live streaming, a dedicated event stage, and “a special Pokemon GO Gym activity”. The dedicated stage will host its various talks shows and panels.
Last but not least, the platform will also add various in-app tools to help users engage with the event.
With this move, TikTok is trying to entice the gaming community to the platform. The influence of gaming in online culture is undisputed and that is why it makes for TikTok to collaborate on this event.
TikTok has been trying for a few years to appeal to gaming creators in different ways. It even created its own global gaming event back in 2022. The next year, they followed it up with a 30 Days of Gaming showcase. Since then, they’ve enhanced their focus on gaming-related content on the platform.
