With the launch of a new Electronics Music Hub in the app, TikTok has taken yet another step in the direction of solidifying its connection with music.
The social media company is celebrating the genre and its vibrant community globally.
Here is what TikTok has to say about the launch.
“#ElectronicMusic is one of the most celebrated genres on TikTok. From Ireland’s Jazzy (@jazzyofficial) becoming the first woman to top the Irish charts in 14 years with ‘Giving Me’, Kenya Grace’s (@kenyagracebaby) global smash hit ‘Strangers’ dominating the charts to Chase & Status (@chaseandstatus) securing their first-ever UK No. 1 with ‘BACKBONE’, driving a resurgence of drum and bass in the UK.”
“We’re officially expanding around the globe, coinciding with the Amsterdam Dance Event (ADE), one of the world’s most important festivals for electronic music.”
The new feature on the app will provide more exposure potential for electronic music artists. This is one of the trends right now and TikTok is looking to capitalize on it.
We understand that many of these artists have created their own following for years, but they’re finding a new community in the app now. The awesome interest-matching algorithm of TikTok will now help more people connect to the music they like. This will help the musicians find their ideal audience and expand their popularity.
When it comes to electronic music, the platform is seeing a 70% increase year-over-year increase in related videos that are posted on the platform.
“From the rise of Amapiano to the resurgence of Drum & Bass, electronic music thrives on TikTok due to its infectious energy, global appeal and the creative ways the community celebrates the genre. Whether it’s sharing music, remixing tracks, or creating trends, the TikTok community has embraced electronic music around the world.”
It is true that TikTok helps young musicians who are trying to make it big in the field of music. They are also helping users to new trends, and resurface older music that still resonates.
The only challenge to TikTok is the pending ban in the US.
