Threads Looking to Reduce the Presence of Rage Bait Posts

| Updated on October 10, 2024

This news is especially for those who are looking to expand their presence on Threads. 

After many experiments on Threads, it is found that to generate engagement on the platform users have to post questions which then compels other Threads users to answer. This is called rage baiting. This should come as no surprise as this type of interaction has always played a role in social media. 

However, various Threads users have taken it to the next level by deliberately posting controversial questions with the sole aim of sparking a response from users. 

Check this out. 

View this post on Instagram

A post shared by HOLA! USA (@holausa)

Katie Notopooulos, a Business Insider reporter conducted an experiment on the Threads. She posted several rage-baiting questions on the platform with the sole purpose of triggering as many responses as possible. The above-posted question is an example. 

The experiment worked as she got more than 3000 replies in itself and over time, she built a significant Threads presence. 

This might have worked for her, but not anymore. Threads Chief Adam Mosseri said that they are aware of this issue and looking to fix it as soon as possible. 

View this post on Instagram

A post shared by HOLA! USA (@holausa)

Mosseri responded after a specific post on Threads, which has also sparked users with responses. 

So, to address this problem, the Threads chief is promising us that they are going to try and change the Threads algorithm to penalize such posts. 

However, completely reducing the reach of such posts might backfire for Threads. They do want comments and interaction on the platform. The burning question is how to identify the rage posts among the sea of genuine posts. 

Well, it’s a tough task ahead for Meta, Let’s see how they fare. 

Manisha Singh

Journalist / Writer


×