Snapchat has shared a new report that reveals communicating online with friends brings Australians happiness. They also shared data on how teens are using social media platforms and how adults are using them.
This report from YouGov includes responses from over 1000 adults and 500 teens. This data provides an indicative overview of digital engagement behavior in Australia.
According to this report, most teens and adults are shifting their interactions to private messaging apps. This trend is more prominent among teens, they want to interact with their friends privately.
According to the data, 4 out of 5 Australian teens and 3 out of 4 Australian adults feel happy when direct messaging with friends and family.
Here is what Snap says.
“63% of adults, and 86% teens, also report feeling happy when using messaging apps for communication, significantly more than say the same about using social media platforms.”
This is not something specific for Australians, it is reflective of the broader trend in social media usage in the world. People are shifting from public posting on profiles towards private DMs and DM groups. They feel like they can avoid the scrutiny of posting to everyone when messaging in smaller groups. This leads to a more positive user experience.
This research also shares the popularity of various social media platforms among different user demographics. TikTok and Snapchat are more appealing to younger audiences, while Facebook and Instagram are for adults.
Have a look.
As you can see from the above example, the use of social media platforms is even more divided. This is not really a shocker for us as we know that younger audiences like to use Snapchat and WhatsApp for private messaging.
So, the takeaway from this report is that social media apps are becoming less social over time and messaging platforms are taking over.
