The company said on Wednesday that Disney will start a crackdown on password sharing from September this year.
If you thought that Netflix was the only streaming platform cracking down on password sharing, you are wrong. Now, it is learned that Disney Plus, another streaming giant, is going the route of Netflix and will start a crackdown on password sharing.
The Verge reported that Disney CEO Bob Iger said that the crackdown will kick off “in earnest” this September.
However, the timeline for the Disney password-sharing crackdown is a bit confusing. Disney announced the plans to roll out the paid sharing back in February and also notified their users of the change.
Following that, they launched paid sharing in June in a few countries. However, they didn’t provide any information on when it would be implemented in the US.
From the looks of it, now Disney is pretty serious about rolling out paid sharing to more subscribers in September. They didn’t even share the details about the plans and how much it will cost.
Last year Netflix also rolled out new paid plans for password sharing. They charge $7.99 per month per person added to your account.
According to Bob Iger, “We’ve had no backlash at all to the [paid sharing] notifications that have gone out and to the work that we’ve already been doing.”
Apart from the password crackdown, Disney is also increasing the price of their subscriptions as well. Starting in October, the prices for Disney Plus, Hulu, and ESPN will be increased. Iger says that they are not concerned about the subscriber loss with the price increase as they are also adding ABC News Live and curated playlists.
