Instagram Testing New Profile Cards for Creators

| Updated on August 27, 2024

Instagram is testing new Profile Cards with selected users. This new feature will provide another way to highlight your profile and showcase your content to the platform audience. 

Have a look at the example shared by Goldie Chan. 

Post by @goldiecylon
View on Threads

In the above example, you can clearly see that Instagram has updated profile cards. Now, these updated profile cards are digitally flappable, providing a QR code for one side and a profile overview and summary on the other side. 

In this, the profile overview includes your image, bio, profile category, and business links. It is like a summary of your Instagram profile that you can share with anyone. This type of approach would allow creators to get more people to connect with them in the app. Users will only have to scan the code and jump to the profile. 

Instagram has been using QR codes for profiles for a long time, but only a few people seem to be aware of this feature. 

It’s not something that is going to change the social media landscape. However, it is a handy way to showcase their IG presence. It provides users another option to highlight their Instagram profile. 

Instagram could also create physical copies of these profile cards as they did with the Threads. That will be a cool initiative by the company albeit more cost-prohibitive. 

For now, you have to settle for the digital profile cards. These cards on Instagram can be accessed by tapping on the “Share Profile” option on your profile. You will get to the profile cards in action. However, the new profile cards are not available for everyone, they are limited to a selected number of people.

Manisha Singh

Journalist / Writer


×