Now, users need to pay more to restore Dolby Vision HDR and object-based Dolby Atmos sound to their Prime subscription.
Recently Prime Video users noticed that Dolby icons are still present but they are of no use unless you pay extra for a higher tier subscription. This change coincides with the arrival of ads on Prime Video. You have to pay $2.99 a month extra to remove those ads and get Dolby Vision and Atmos back as well.
This was noticed by 4KFilme, which discovered that their smart TVs were only displaying content in HDR10 with Dolby Digital 5.1 as opposed to other options.
Now, an Amazon spokesperson confirmed their move to The Verge, quoting, ‘Dolby Vision and Dolby Atmos capabilities are only available on the ad-free option, on relevant titles.’
Originally, Amazon Prime Video was available only through Amazon Prime subscription – that has other benefits as well. But now, you need to shell out $2.99 a month more to enjoy Prime Video without ads and in full fidelity.
Apart from Prime Subscription, Prime Video is also available as a standalone subscription at $8.99 a month and if you choose to go that route and add $2.99 per month, it will be a 28 percent increase in the plan.
In comparison, Disney Plus with Ads costs $9.99 a month, and Netflix at 1080p with ads costs $6.99 a month.