Adobe has started an initiative to entice consumers to its platform for their artificial intelligence demands. Unveiled in April, the newly redesigned Adobe Firefly web application lets users access models from outside sources in addition to their own Firefly image and video production models from Adobe.
Right now, it is introducing a Adobe Firefly app for both iOS and Android that would give people access to all of its models. Along with this, it will also offer those from OpenAI (for GPT image generation), Google (it includes Imagen 3 and Veo 2), and Flux (particularly Flux 1.1 Pro).
Just as the web application, the updated mobile apps let users use prompts for creating photographs or videos or for changing images into videos. Moreover, the subscribers of Adobe Creative Cloud could begin the project on the application of Adobe Firefly as well as store it in the cloud to access it through the desktop, or it could also be accessed by a web program. Users can otherwise adjust certain portions of images using generative fill or enlarge an image using generative extend.
The company is also stepping up its support for more third-party models, which now include Flux. 1 Kontext by Black Forest Labs, Ideogram 3.0 by Ideogram, and Gen-4 Image by Runway.
Moreover, Adobe is adding video generation capabilities to its collaborative whiteboard platform, Firefly Boards. The Canvas feature lets consumers generate videos utilizing their own video models and those of Adobe as well as those created by its competitors.
Adobe says that users have created more than 24 billion media assets using its Firefly models. It also mentions that the introduction of artificial intelligence tools has greatly helped to boost the number of first-time subscribers on a quarter-over-quarter basis by 30%. More and more users are liking the addition and are trying it often to create interesting and creative things.
