Well, on average, each ad placed on a mobile game can generate anywhere between $0.01 to $0.10 per view.
In this blog, I will share strategies on how to seamlessly incorporate ads into games in ways that won’t infuriate users, and this will bode well for both parties.
Why Do Developers Monetize Games With Mobile Advertising?
For many games, mobile advertising is one of the most effective monetization strategies.
More than two-thirds of people prefer using free apps that require constant advertising; these are the factors why developers to incorporate mobile ads in games.
Users love free games
Developers are using monetization combinations infinite, such as through subscriptions or payments for advanced functionalities that allow users to play on a whole new level.
However, statistics show that only a small portion of mobile app users spend money there at least once a month.
As a result, more and more developers are switching to mobile advertising to generate income.
The In-Game Advertising Market is projected to grow from USD 10.34 billion in 2025 to USD 29.38 billion by 2034.
Advertising is beneficial for everyone.
Not every user is ready to pay for a subscription or make in-app purchases. But if you place ads in the app, everyone will watch them.
That’s why this monetization option is so popular.
Advertising is beneficial for everyone: developers, users, and advertisers. Developers earn income and can do what they love, creating new content.
Engagement and loyalty increase as users are able to play their favorite games without charge.
Relevant advertisements capture the attention of new customers and help to further a company’s goals.
You can use other monetization models, too.
In-app advertising allows you to not only make games free for users but also connect to other sources of income, such as in-app purchases.
More and more developers are combining these two strategies and increasing their income.
As a marketing tool, rewarded ads serve a double purpose since they allow for demonstrating available functionalities in the app.
Advantages of Advertising in Mobile Games
For advertisers, there is no better option to interact with a large audience of potential clients.
For the latter, it is a powerful source of income, and among the main advantages of advertising in mobile games:
Reaching a new audience
Mobile games offer an advertising opportunity with demographic diversity in a single campaign.
Most people around the world use gaming applications to make advertising highly visible when being precise and targeted.
It is possible to promote products and services to users where they are calm, relaxed, and most open to receiving information.
This format allows you to promote products and services in a relaxed environment, where the user is open to perceiving information.
Do You Know?72% of mobile gamers willingly engage with rewarded in-app ads.
A profitable way of monetization
For publishers, this is a way to increase the profitability of their application, precisely by placing ads.
Monetization can also be considered from the other side, and a user who receives a reward for viewing an ad in the game may then want to buy the same bonus for money.
Increased engagement
Choosing the rewarded advertising format allows you to increase player engagement, as they will receive in-game bonuses, which will make it more interesting for them to continue playing.
Advertising Formats Used in Mobile Games
Mobile games can have a variety of advertising methods incorporated that will suit the interests of the target audience.
Besides coming up with an appropriate format, one has to ensure that it fits the game and enhances the experience.
A variety of approaches allows you to find a balance between user experience and advertising effectiveness:
Rewarding advertising: This is perhaps one of the coolest formats of in-game advertising.
The user receives a bonus for viewing it, and this is beneficial for all parties: the advertiser, the publisher, and the player.
Full-screen banner: A banner provides high visibility, but in order not to irritate the user, you need to choose the right strategy.
Personalize the advertising message and display advertising between game levels so as not to interrupt the gameplay.
Banners: Standard formats include banners located either at the top or at the bottom of the screen.
These are less effective when compared to other advertising methods, and cost less and provide more advertising exposure, and look appealing to advertisers.
Playable advertising: This is a block in which interactivity is combined with gamification and which provides a full cycle of brand marketingcommunications.
This advertising format helps to engage the user, encourages them to take action (download an application, purchase, or go to the site), and provides an interactive experience.
Wrapping It Up
The mobile gaming industry now incorporates advertising to increase revenue, which enables developers to monetize the games without requiring payment from players.
These ad types increase participation and revenue when strategically placed: banners, rewarded videos, and interstitial ads.
The appropriate ad strategy improves the experience for users without annoying them, and if planned carefully, ads seamlessly blend into the gameplay.
For those who want to enhance their mobile application with advertising or better understand in-game ad monetization, contacting TeqBlaze might be a useful step.
FAQ
Which is the most user-friendly way to show ads in mobile games?
Rewarded ads are the best type of advertising as they allow the user to make a decision and watch the advertisement at their own will, actually earning something for it.
How much can a developer earn from in-game ads?
In mobile games, ads will make about $0.01 to $0.10 per viewing, depending on the type of ad and the level of interest and engagement of the audience.
Will ads hurt the gameplay experience?
If integrated between levels or during natural breaks, then ads will not harm the experience. Done correctly, ads will not interrupt the gameplay, which is key.
Can ads work alongside in-app purchases
Definitely, many gaming applications use ads in combination with purchases, where users can elect to watch advertisements for rewards or pay to skip them.
