In this retailing world, you might have heard the famous saying “What is Seen is Sold”. This sounds easy, but the story is not that simple. Most retailers struggle to showcase their products properly, which in turn loses a load of customers. Along with this, retailers struggle to organize their displays and to maximize the space.
To resolve these issues, there is a champion product that is: clip strips. These clip strips can significantly affect your sales and can spread brand awareness.
Want to know more? Continue reading to explore the impressive benefits of using chip strips effectively to get the best results.
These merchandising clip strips are a kind of in-store marketing tool used for better display and promotion of the products. These strips are thin, long pieces of plastic or metal that have attached clips or hooks that allow many items or products to be hung on a single unit of a clip strip.
Clip strips are available in variable sizes according to the size and weight of the products. These strips were invented by Edward Spitaletta in 1980 and have now become an important part of the retailers’ merchandising.
Clip strips are used for various purposes and act as a boon for manufacturers and especially retailers. Let’s now understand what are the benefits of these strips.
These strips get attached to the retail fixtures and act as a perfect merchandising tool that helps in maximizing the retail value of the shelf and floor space. By using these strips, the shelf space can be utilized in an effective manner that might have gone to waste otherwise. This is how they provide excellent merchandising opportunities.
As they do not require any extra shelf space, accurate allocation of space can be achieved for the items that they deserve, and what makes them more functional is that they can be attached and placed anywhere in the store.
For instance, if you have kitchen cloths and sponges in stock that don’t deserve a full space from a sales perspective, but you still want to sell them. So you can add that on strips and merchandise them accordingly.
Clip strips allow you to showcase complementary products from different categories together, which directly opens up opportunities for extra revenue.
This is because of a basic fact that cross merchandising encourages customers to buy products that they hadn’t planned to buy. With the help of clip strips, this strategic placement of the products can increase impulse sales.
For instance, when a mother walks into a store and her children look at the sweets and toys and start crying, then most often the mother ends up buying that toy to calm them.
Most often, customers don’t have enough time to think about basic products according to the season and need, so cross merchandising here plays an important role in increasing your sales. It saves time for customers and enhances their experience at your store, allowing them to come to your store more frequently.
For instance, the owner of a liquor store can merchandise wine bottle gift bags on clip strips. Carry bags can also be placed so that if someone has purchased a few bottles, they can buy them.
If you efficiently analyze the needs of the customer and accordingly cross merchandise, then your sales will increase effectively.
Clip strips also increase product visibility by making it easier for the customer to notice and purchase it. To draw the attention of the customers to the products that often go unnoticed, retailers can hang them on clip strips at eye level, which will also make hard-to-see items visible that are overlooked due to a crowded shelf.
A clean and organised shelf can be made by the proper use of clip strips that will easily enhance the visibility of the product, which helps the shoppers to navigate products easily.
One major benefit of using clip strips is that it’s a cost-effective way to showcase products in an effective manner, through which an efficient advertisement of the product is done.
For instance, if a new product has come up in the market, the storekeepers can easily advertise it by adding it to the clip strips. When it is easily visible, then customers will buy it, thus increasing its popularity.
No doubt, clip strips help in maximizing retail space and can increase sales of various products. But the placement of clip strips can affect their working; proper and strategic placement of clip strips is very important.
They should be placed at the eye of the customers, so that when they walk into your store, they will have a look at those strips without any intention. Improper placement of clip strips can make it difficult for the customer to look at that product, which may decrease its sales.
These clips are the heart of operations and are designed to hold a variety of products, from mobile accessories and candy bars to travel-size toiletries and batteries.
They come in various sizes according to the weight and size of the product, and can help in maximizing space efficiency.
Traditional clip strips were made up of plastic, which can raise environmental concerns. Although many solutions have come up for such traditional problems.
Now it’s a trend to use eco-friendly clip strips that are made up of recyclable and reusable materials like PET, which satisfies both the customer demand and sustainability.
By exploring the amazing advantages of clip strips, we can easily agree on the statement that clip strips can efficiently maximize retail space and increase sales.
While using these clip strips, we should keep in mind some factors that majorly affect their output, such as strategic placements of the clip strips and the product. Ensuring these factors will maximize the retail space, along with increasing your sales.
