Generating leads sometimes feel like hitting a moving target, it’s so exhausting. No matter how sleek the landing page is and good quality posts or ads are posted online, but the leads don’t meet the expectations.
Sounds familiar!?
Well, the reality is online lead generation is not just about doing things rightly but more about doing stuff strategically. Furthermore, it’s the silly mistakes you make during the process that sabotage your development.
Hence, to help you make some real progress, below we have breakdown seven common mistakes that hampers your progress.
Precise identification of target audience can make or break your lead generation tactics. Majority of people vaguely define their target audience and ends up appealing to everyone, thus, attracting low-quality leads which are almost impossible to convert into successful sales.
You need to have detailed demographics and data of your target audience, with detailed buyer personas. Remember that it’s not just about age and location. You’ll need to tackle the pain points, online behavior, and goals of the customer.
It shows how precisely you know your audience and successfully gain their attention.
To make the best out of your ad campaign, you need to have a strong lead magnet. It can be anything: an ebook, quiz, discount code, or free trial. Lead magnet adds instant value and addresses real problems that your customers might be facing.
Hence, it’s important the visitors leave at least an email address or other essential information to turn viewers into sales. If your client leaves without giving any contact information, it’s a lost opportunity, and you definitely don’t want to miss out on them.
So make sure you have impressive lead magnets that align with your business’s core offering and are relevant for your target audience as well.
Another common mistake that brand owners usually make is not optimizing their websites according to the latest trends. Slow load times, lagging mobile experience and unclear CTAs result in lost conversions. As per the Marketing Statistics of HubSpot, 61% of marketers find generating traffic and leads their primary challenge, which makes optimizing the website properly an absolute necessity.
Hence, for the newcomers, teams like Online Visibility Pros specialize in building user-friendly websites. This helps in quickly converting traffic into leads. If you don’t know the nitty-gritty of site optimization, consider investing in technical performance.
Capturing a lead is the tip of the iceberg because you need an extensive follow-up strategy. Not having a proper follow-up strategy can make you lose all your leads.
Sending a generic email or message is not sufficient, you need to constantly nurture the sale with regular follow-ups. For best results, you need to conduct personalized, valuable, and timely follow-ups.
Don’t focus on making a sale, instead try to solve a problem and aim to help. Opt for automated email sequences as they are quite effective in guiding leads from scratch. Consistency is the key and have the potential to turn a warm lead into a permanent loyal customer.
Failing to monitor analytics is one of the costliest mistakes any business owner can make. You need to have the basic data of your target audience because without proper data it is impossible to know what’s working for your business and what’s not.
To get insights into your lead behavior, you can take assistance from tools like Google Analytics, Hotjar, and CRM Dashboard. This way you’ll get an idea of which lead magnets work for you, what CTAs drive action, and what makes users drop off.
By conducting regular data reviews, it results in informed decisions, which ultimately contributes to improved lead generation. Data is not just numbers; it is the analytical representation of audience behavior to improve ROI.
Building trust is the foundation pillar of lead generation. Hence, you should opt for social proof, like testimonials, reviews, and case studies. It’s a confession that the customer had a pleasant experience with you.
You should feature such testimonials on their landing pages and must highlight their reviews on all their social media platforms. Another way of creating social proof is creating case studies to showcase real-world results.
Sometimes, even a simple, well-placed quote from happy clients can make a huge difference for your business and positively influence the potential leads. Sharing authentic experience of other users will always yield more leads, so it’s a no-brainer choice.
Personalization according to the diverse needs of users is the new success mantra for businesses today. So don’t waste resources in generic marketing and opt for personalization to get more engagement.
You can start by adding your lead’s name in the mail, giving reference of their latest interaction, or by creating a dynamic landing page especially customized according to their behaviors. Show your audience that you care for them and understand their needs.
To make the most of your marketing campaigns, create custom CTAs, tailor content, and go for thoughtful outreach. This way you’ll be able to establish a meaningful connection with your audience and definitely see the improvement in conversion rates.
Online lead generation doesn’t have to be a guesswork. With strategic planning, you can avoid these common mistakes and stay ahead of your competitors.
Remember that with the right approach you can turn visitors into leads; you just need to attract the right people and have the right approach with consistency and personalization.
