While Facebook and Instagram have the same parent company, Meta, that uses the same Ads Manager for both platforms, the Instagram ads cost is comparatively costlier than advertising on Facebook.
These ads are a significant marketing tool that enhances your profile’s visibility, along with enhancing the engagement rate, while assisting in lead generation on Instagram.
Quick Answer
Several components contribute to the final cost of Instagram ads, including the Instagram ads cost of bidding model, audience, and campaign objective. However, the average ranges between $0.01 – $1.25 for cost per click, $0.01 – $0.11 for cost per engagement, and $1.50 – $15 cost per 1000 impressions.
While advertising your product or content on Instagram possesses several benefits, it also allows you to target various audiences, along with growing your Instagram following. However, to answer your question of how much do Instagram ads cost, we have listed the current pricing models for CPC, CPE, and CPM independently.
The cost for an Instagram ad per click generally lies between $0.01 – $1.25, which you are only obliged to pay once the user clicks on your advertisement. That’s why it’s called “cost-per-click.” However, it comprises all clicks, including link clicks, likes, shares, and comments.
Advertising on Instagram, the range of costs per engagement generally lies between $0.01 – $0.11, as it is determined by the total ad spend during a certain timeframe divided by total engagements gained. Subsequently, it is a calculation of your expenditure in relation to the received account interaction.
Advertising on Instagram costs per one thousand impressions or mille varies between as low as $1.50 and as high as $15 based on your ad campaign. It is one of the widely popular methods of running ads on Instagram, as the cost per mille counts each impression by Instagram when it shows your ads to its users.
However, to make it easier for you to understand how much does it costs for Instagram ads, we have prepared a table with the average prices, including several less standard metrics. Read the estimated table below.
| Attribute | Average Cost |
| Cost Per Click (CPC) | $0.01 – $1.25 |
| Cost Per Engagement (CPE) | $0.01 – $0.11 |
| Cost Per Mille (CPM) | $1.50 – $15 |
| Instagram Ads Cost Per Lead | $5 – $20 |
| Instagram Ad Cost Per Download | $0.50 – $4 |
| Instagram Ads Cost Per Week | $5 – $70 |
| Instagram Ad Cost Per Month | $10 – $1000 |
| Instagram Business Account Advertising Cost | $5 – $5000 |
While we have explained to you the average cost to advertise on Instagram, it subsequently depends on various factors, including Bidding Model, your campaign’s intent, target audience, Ad Quality, and CTR. However, we have explained these factors in detail below to help you determine your final Instagram ad prices.
The cost to advertise on Instagram may seem a bit expensive due to your target audience or campaign objectives. However, there are certain proven practices, such as automatic bidding, goal setting, and relevant landing pages, that can significantly reduce your final Instagram ads cost. Discover these methods in detail below:
While your total Instagram ads cost depends on your chosen pricing models for CPC, CPE, and CPM, components such as campaign objective and bidding, optimizing your Instagram ads will assist you in lowering these costs.
Subsequently, we suggest setting up automatic bidding along with opting for the ideal campaign objective and retargeting the audience for ideal Instagram advertising costs.
While there is no fixed cost to run ads on Instagram, the average cost varies between $0.01 – $1.25 for CPC, $0.01 – $0.11 for CPE, and $1.50 – $15 per 1000 impressions.
While your final budget is determined by factors such as bidding model and campaign intent, a daily budget between $3 – $15 is usually considered a good budget to run Instagram ads.
Yes, Instagram ads are still worth it in 2025, as they are a value-for-money option to elevate your social media presence. Businesses also use this marketing tool to showcase their product and offerings to the relevant audience.
