How To Build A Successful Referral Programme Using Referral Software Tools

| Updated on March 21, 2024

A study by Nielsen shows that people are 90% more likely to trust and buy from a friend when their friends and family members recommend them.

Various other studies about referral programs show that these programs are cost-effective in increasing sales and brand loyalty.  In the modern landscape of businesses, you have to constantly evolve to survive and grow in the market. 

Initiating a referral Programme for your product and service will increase your sales through word-of-mouth marketing and reduce costs along with that there are other  referral programme examples like Mention Me, that promote name sharing during the time of purchase instead of referral link handling for days. 

Software tools and technical solutions that will be your mate in building and running a successful referral campaign. In this post, we will dive into the realm of building a successful referral Programme using referral software tools.

Importance Of Referral Programs

Referral programs are vital for businesses for customer acquisition and retention. In a nutshell, referral programs are the marketing models in which businesses provide incentives to existing customers for recommending products to other people. 

This model is the most reliable and cost-effective method of getting customers and lead generation. These programs attract new customers through trust establishment and foster loyalty in existing customers by providing value and incentives.  

Apart from that, referral and affiliate programs organically increase the reach of businesses in new markets. A well-designed referral Programme always creates a win-win situation for both the business and referrer individuals, and the business becomes more profitable in the long run. 

Need Of Referral Software Tools Referral Campaign

Software tools help businesses streamline and optimize the process of conducting referral campaigns. These tools automate the tracking, management, promotion, and payment of the referral programs and reduce the chances of mistakes. 

These tools are designed with the functionality of maintaining the integrity of the referral campaign by preventing fraud and unethical practices. Tracking referrals manually is not practically possible when the number increases. 

Automated tracking software is helpful in this scenario to manage all referrals. One major benefit of using referral software is, that it collects data on customer behavior while purchasing the products.  

This data helps businesses in modifying the referral Programme based on customer behavior.

Interesting Fact

Most Popular Referral Methods

In the above graph, you can see the statistics about different referral methods used by businesses. Around 77% of businesses use lead forms for their affiliate marketing and referral campaigns.

Key Considerations For Selecting Referral Software

Following are some of the major things to be considered before selling the right referral software for your business.

Features and Functionality: The first and foremost step in selecting the right software for the referral Programme of your product is to access the features and functionality provided by that tool. 

Referral tracking, a unique link generator, and reward automation are the major features to look for during the check.  It is advised to check the fraud detection feature in the tool you are opting for to maintain the integrity of the program.

  • Ease of Use: Select a software tool that is easy to navigate for your team and customers. It will increase productivity and reduce the cost of training employees to operate the software.

    It will be easy to learn for new employees of the organization. On the other hand, the ease of using the software helps existing customers sign up easily and get payments without delay.

  • Scalability: Every business prepares its affiliate campaign with the vision of increasing sales. If the plan goes well, the sales of businesses will grow gradually, and software with limited capability is not enough to manage the volume of referrals and payments. In this condition, you must opt for the software which supports scalability.
  • Customer Support: Active customer service is the basic need during selecting the software for every business operation. Reliable referral software services always prioritize customer support for their clients. 

    You should check the technical assistance and general support of the software company to analyze if it will fit your business or not. Businesses can see the testimonials and reviews of the service for a better understanding of the tool.

 A study by BrightLocal shows that around 88% of people trust online reviews as much as they trust the personal recommendations of their friends and family members about the Products.

Top Referral Software Options To Check Out

There are many referral tools available online for businesses. After considering the necessary factors, we have compiled a list of top referral tools. Here is the list of the top 3 referral software options you can opt for in 2024:

Mention Me 

mention me

One of the major issues with a referral program is the referral link handling for days, memorizing random codes, having a device at the hand or a total lack of word of mouth referral. 

Well,  Mention Me brings the solution with the name-sharing program, where your friend will simply have to mention your name during the time of purchase, making it an exceptionally good word-of-mouth referral. 

Key Features:

  • Word of mouth referral program
  • ROI and referral tracking 
  • Multi-language 
  • Campaign and Client management 
  • Social promotion



If you are looking for an innovative and scalable software partner for your referral campaign, then Affise can be the right option for you. Various big brands use this software for their affiliate marketing needs. 

This tool provides features like referral tracking, customer management, and payment automation to streamline the process. Affise also provides tutorials for their new users to operate the platform.

Key Features:

  • Automation of repeated tasks
  • Fraud prevention
  • Extensive targeting
  • API Access
  • Integration with other tools 



This software tool is perfect for you if you are a B2B brand. Amplifinity helps B2B businesses automate their partner referral Programme to get more clients through word-of-mouth marketing.

Mostly, this service helps businesses improve the workflow of their existing referral campaigns. You can use this helpful tool for deciding customized rewards for the referrers.

Key Features:

  • Easy-to-use dashboard
  • Branded subdomain
  • Tax compliance tools
  • Secure file integration

Genius Referrals

Genius Referrals

This referral software suite is ideal for small businesses. Developers have added features and tools in the software catering to the needs of small enterprises. 

Genius Referrals allows businesses to create customized referral programs in just a few clicks. You can modify the campaigns easily later on with code snippets and API integrations.

Key Features:

  • Campaign Analytics
  • Fraud Detection
  • Gamification
  • Customizable Reports
  • Third-Party Integrations

Final Words 

Leveraging the helpful referral software tools in your affiliate marketing campaigns can significantly increase your sales and customer retention. I hope you have understood the importance of word-of-mouth marketing in business success by reading this article. 

Industry experts suggest that new businesses that are commencing their referral programs should opt for software partners that provide good customer support and scalability. 

If you find this article insightful, check out our other posts on emerging tech and software solutions.

Himanshu Kumar

Tech and Software Writer

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