As a game enthusiast, I can confirm that the gaming industry has one of the richest histories. For quite a long time, game development has achieved numerous milestones that no one thought could be possible.
However, this journey was not all heaven. Apart from some hits, there were also instances when gaming giants missed (Business Insider). These fails may have any reason behind the curtain, but eventually make the game unable to capture the global market.
So, in this article, I am going to let you explore this very same subject about how and why game development companies fail to capture the global market.
For a game to gain success in the market, it needs to understand the culture of the domain and the audience. You can also call it “game localization”, in which the game is supposed to adapt some local elements like languages and cultural elements like nature and architectural graphics to cater to the internet audiences.
For instance, the game Subway Surfers keeps on releasing new versions with the change in their localities around the globe. The newer version adds some cultural elements to the game like train designs, tracks, some new players, etc.
This makes the audience from the respective location connect more with the game and lets others know more about the new location. So, if a company fails to culturally adapt the game, it might lead to a massive disaster.
In-game purchases are a major source from which gaming companies make money. If the gaming company provides a single payment option that is focused on the home region, it would obviously not be functional worldwide. This makes it tricky for both the company and players to enjoy a streamlined gaming experience. As a solution, integrating PayPro Global as a payment option is a great initiative.
INTERESTING FACTS The following are the top countries in the race to quickly adopt digital payment methods: IndiaChinaSouth KoreaThailandUK |
INTERESTING FACTS
The following are the top countries in the race to quickly adopt digital payment methods:
India
As the name suggests, PayPro Global is a solution that works on a global level. Major players in this domain like VISA, Mastercard, PayPal, etc. are not popular worldwide. Although they are operational in almost every corner of the world, many regions like South and Southeast Asia still prefer their local payment methods like mobile wallets or Internet banking.
If you want an example of a market player that has aced the strategy, you must read the case study of Xsolla. As mentioned earlier, in Southeast Asia, local payment methods, Xsolla has been raising its stake by providing 8 new local payment methods in Cambodia and 12 new local methods in Indonesia.
Like Xsolla, game developers or companies tie up with similar payment services around the globe which offer similar services.
Marketing is an asset that is required and needed in almost every industry. Irrespective of the fact whether it’s the healthcare industry or the gaming industry, marketing is needed everywhere.
According to WiX’s marketing team, there are 40 different types of marketing methods. Out of those 40 types of marketing methods, a few of them are currently high in trends. Some of those are digital marketing, social media marketing, email marketing, influencer marketing, etc.
Out of these different marketing strategies, game companies have to find the right choice of tactics to follow. However, depending on the industry type, the method of marketing varies. You cannot advertise a game through print media like flyers and brochures.
So, developers usually go with marketing alternatives like influencer marketing, social media marketing, content marketing, esports sponsorships, cross-platform promotions, exclusive content releases, etc.
For game developers, it is quite tricky to make their games gain traction in the market and make their place at the top of the charts. To ensure this type of success, businesses need to take steps respectively that can lead to gaining more popularity.
In this article, I explored various reasons why game developers generally fail to hit a profitable number of sales.
