Failure is not an easy word to digest, but it happens a lot in business. For someone in business for a while, you’re aware that failure is always going to be part of the journey. SEO has revolutionized the way online marketing is done. If you’re a startup, you’d want to explore the different ways you can take advantage of SEO. You don’t want to be figuring out everything on your own when you can reach out to a digital marketing agency to help you out. In this post, we’re going to highlight some of the reasons why startups fail at SEO.
Wrong Customer Profile
Selling the wrong customer profile could be the downfall of the startup. To be successful, you need to have a thorough understanding of your audience. You must be getting an Atlanta SEO agency that will help you in coming up with the right audience profile before any SEO campaigns can be developed. If you’re bleeding out customers, the chances are that you’ve gotten it wrong from the onset. It would be best if you had an understanding of your audience as it will have an impact on the purchase flow.
You don’t want to be inviting your friends for dinner when you don’t have an idea of their preferences when it comes to food. One of the biggest mistakes that a lot of companies do is to emphasize the channel rather than the customer. If you’re wondering why the SEO efforts are not paying any dividends, the answer could be in the customer profile.
Believing SEO Is a One Time Solution
Some startups will want to fire the marketing agency once they’ve achieved their desired rankings. This could be one of the biggest mistakes that you ever make. SEO is continuously evolving, and you need to be on top of your game if you’re to be ahead of your competitors. There should be continuity in everything that you do. Another thing you should keep in mind is that SEO takes time, and there is a need for consistency if you’re to be successful. No one ever checks the second page on Google for information. It is said that if you want to hide a dead body, all you must do is to place it on the second page of search engines.
Not Scaling Results
Successful startups are those that are always looking for ways to improve. You might have realized some significant gains because of SEO, but there will always be room for improvement. A good SEO agency should be able to help you identify growth opportunities that are worth pursuing. Every result needs to be measured so that you can identify the exact causative factors that might have led to the success of the SEO campaigns. When doing product development, you’ll need to figure the KPIs so that you can gauge how you’ve performed with the SEO campaigns. You can never really know how much you’ve invested in SEO if there is no tracking. It will be easier to scale when you can make sense of the data that is presented to you.
Not Knowing Your Target
This is another big mistake that leads to the failure of many startups. You don’t want to be embarking a link building campaigns on sites that have thin content like directories are forums. Search engines like Google will assign a value to a link, and it can only be beneficial if you know how to use them. Just because you’re coming up with the next big app doesn’t necessarily mean that all smartphone users are going to be your target. You’ll have a better chance at success when you’ve properly segmented your market and know what to expect when embarking on the digital marketing campaigns.
Choosing the Wrong SEO Company
There will be SEO companies promising overnight success so that they can get you hooked. As we’ve already mentioned, it will take some time before you can start seeing results with SEO. That is why you should be wary of a company that promises to rank you overnight. The tactic might work for a while, but it could also mean getting penalized. It would be best if you didn’t have to take such risks when you work with a reputable SEO agency that cares about lasting results. Make sure you’re doing research on the digital agency you’ll be working with. A reputable agency is one that focuses on consistency and can provide case studies of what they’ve been able to achieve for their clients.