Struggling to Build a team? 7 Super Sales Training Ideas to Build a Strong Sales Team

Remember the last time you bought something — a product or a service? Well, that was someone selling it to you. And it’s no secret that salespeople are known to have a 10% higher win rate after completion of the rated sales program. A sales program can help a salesperson learn many useful skills like sales skills, product training, and the use of sales enablement tools. All these further enhance their job profile and allow them to contribute to their respective teams.

Things have changed in the sales industry as well. As of today, sales programs come in various learning formats, and according to one’s convenience, they can choose e-learning, on-site sessions, or online simulation. But with this wide range of options, it is not easy to find the right one for yourself. You need to consider your budget, team size, your requirements, etc., to end up with the right type of training.

As they say, building a strong sales team isn’t an overnight process, but a goal that needs focus and effort for successful results. 

Let’s take a look at these incredible 7 sales ideas that will help you build your dream sales team, and yes, it’s possible.

1. Peer Learning – Friends Who Help

Peer learning can provide “tribal knowledge” to sales representatives, which the veteran salespeople can share before leaving the organization. The same knowledge can work as training material for sellers, irrespective of their age and experience levels. It is one thing to share star salespeople’s achievements while letting sellers see how star salespeople perform remains another. 

2. Practicing Responding To Objections/Criticisms

All salespeople will face buyer objections, and thus they need to be prepared for it. The ways to approach buyers’ objections are vital skills that need to be mastered beforehand, which will prevent the representatives’ failure or practice with real buyers. 

Some of the types of objections include misunderstandings, skepticism, drawbacks, and indifference. Online negotiation training can provide insight and eventually guide your salespeople.

3. Analysing Win/loss Reports

You will find various ways to encourage knowledge sharing in your organization but making reports of win/loss will help you learn what practices make positive differences. With the mastering of the learning of the significant points, you can provide your representatives with training based on those practices. 

4. Understand Your Buyer’s Journey

The buyer is undoubtedly the king, with a story of his own. Many buyers tend to believe that salespeople don’t understand their business and for a reason. Training programs don’t often focus on the needs and challenges of a buyer. But you can include a buyer’s journey in your sales training. This can consist of buyer persona details, business challenges, success metrics, etc.,

5. Keeping Up-to-Date with the Changing Industry.

The trend and businesses in the sales industry are always changing, and the only approach is to keep up. That doesn’t necessarily mean you salespeople have to read long research reports, but reading a blog post covering quick tips and trends can make a noticeable difference. 

6. Analysing The Sales Process

Representatives need to know each sales process in-depth; they wouldn’t know which activities are suitable for which stage. Sometimes, they wouldn’t even realize if an opportunity has progressed to the next step. 

A series of courses including all the essential points, which require completion from the representatives, can help them handle everyday challenges.

7. Pre-Boarding Strategy

The onboarding process can be stressful for some, and a pre-boarding strategy can help warm up the sellers for the road ahead. This will also set a positive tone, as opposed to the traditional onboarding strategy. A pre-boarding plan will include basic training or a short overview of your company’s story. A fun quiz to analyze comprehension and a welcome can be heart-warming and boosting as well. 


As we have already talked about, the industry is always changing, and with that, new trends. This means the sales training is an ongoing process. There will be endless new techniques, further objections and challenges to overcome, recent trends to follow, different competitors to rival. To keep up with all and build a strong team, you must also ensure that your team has a strong drive to learn and make an effort to excel every day.

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