Did you know that by outsourcing various types of work, companies are not only saving on the costs of hiring an employee full-time, but turns out, they’re actually adding value through the impact of innovation, ease of relationship management, and improved strategic flexibility. There are approximately 300,000 jobs outsourced by the United States each year, meaning that many companies are realizing the labor cost and innovative benefits of searching for a global talent pool to find the best talent at a great price. For small businesses, these types of savings and innovative approaches to their content and marketing strategies can be crucial in making a lasting impact on their targeted audiences. Here are three things every small business should consider outsourcing to get the most out of their time and money.
LinkedIn surveyed a host of marketing professionals and found that 75 percent of marketers are outsourcing content in some way. Outsourcing content is a great way to access talent that might have a different perspective on your content to create unique, engaging content that can educate your audience without sounding too much like a sales pitch.
This is important for small businesses that the Content Marketing Institute notes that content marketing cuts cost by 62% compared to traditional marketing simply due to the fact that your audience is finding your company organically through keywords they’re interested in. To outsource your content creation, you can start by hiring a professional freelance writer who is well-versed in SEO optimization, link building, and brand identity. Or, you can employ the use of a content writing company that will help you build relationships with writers suited to your industry and type of content.
Similarly, having professionals build or simply tweak your existing website would be a wise step if your aim is to increase traffic and boost business growth. Thousands, if not millions of large as well as small businesses nowadays choose to rely on professional web design and development services simply because work done by experts in the field yields exceptional results, and more often than not, exceeds expectations. This is also the type of work that cannot be effectively done without previous experience, proper time invents, and dedication. In other words, you’re better off leaving this type of work for the pros to handle.
If you knew that, despite your efforts and the efforts of your freelance copywriters in creating outstanding content, approximately 96% of people who visit your website aren’t ready to buy from you, would you be willing to outsource your conversion optimization? Content creation, a great content marketing strategy, and a stellar service or product are only stepping stones to high conversion rates, and instead of guessing as to what your small business needs to succeed, you might do well to hire a professional to put together a plan for the conversion strategies you need.
A study by Wasp Barcode Technologies found that 71% of small businesses outsourced tax preparation services and 50% outsourced payroll. This is one of the most daunting tasks for any small business simply due to the fact that small mistakes can turn into very costly payments later down the road. It pays to leave the accounting and payroll to professionals who are trained specifically for the needs of a small business, not only to save money on potential errors that could impact the financial status of your company but to save time and stress in the management of an area most small business owners worry about each month.
Every small business is unique in its strengths and weaknesses. This is simply a guide to the most cost-effective tasks that can be outsourced to save time and money while increasing creative impact and overall conversions and sales for your company. However, it’s important to assess your company’s weaknesses first to see where you would benefit the most from outsourcing and compare the costs of outsourcing versus hiring a full-time employee.
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