Did you know? 90% of Americans subscribe to at least one email newsletter. (Storydoc). Newsletters were always one of the most important sources of advertisements and information when it comes to engagement and reach.
The most influential segment of these personalized emails is to provide active interaction with readers to notify them of exclusive services and reminders.
These campaign materials can also be tracked easily to measure generative leads and active consumer base, which helps brands retain their maximum attention towards them.
But how can someone run this type of marketing as their business model?
Well, sit back and relax, because this article aims to give you a complete tutorial to start your Email marketing agency from scratch.
Let’s start the journey!
1. Pick Your Monetization Strategy From The Start
The most prevalent rookie error is spending time creating content for your newsletter and only trying to make money from it later. Before we get to know why you should reverse the order, it’s important to know the three key elements of the monetization strategy.
The first practice is when you create your newsletter as a lead magnet. This is where you direct your readers to other businesses and courses. The second type of monetization involves featuring ads and sponsored content in the newsletter. Finally, the third type is when you offer additional content behind a paywall or paid subscription.
Some people like to use the amalgamation of these methods, but that can be confusing and unorganized if you’re new to running a newsletter. Now, you must pick a specific monetization method before anything else because it helps design content in a complementary manner.
For instance, if you’re not giving your best shot at content quality and then choose the paywall route, you’re not going to see many subscribers. Paywalled monetization very much requires high-quality and audience-appealing content. So, decide on a good monetization method and create content that’ll work with it.
Fascinating Facts 82% of marketers worldwide use email marketing and 65% use automated email marketing. (Luisa Zhou)
2. Take Time to Present Your Content the Right Way
Once you’ve found your desired genre and sales study, it’s time to think about presentation. Sometimes, even with below-average content, top-notch presentation can tip the scales in your favor. This is because presentation can be instantly perceived and appreciated when compared to other subjects, where it takes time to benefit from the value.
That means picking out what you find aesthetically pleasing not just in your emails, but also on your website. This shouldn’t be too difficult with services like Hocoos that use AI to help you envision it the way you want. Why do you need a website? Well, if you’re hoping to provide payment-only or host heavy content like videos, it’s not a smooth or clean experience over email.
Moreover, having your website rather than hosting content elsewhere ensures you keep 100% of your profits. You could take help from other alternatives, but you might end up paying commissions or service fees that eat into your income. Always remember that, at the beginning, you can’t be charging premium rates, so every dollar saved will count.
Intriguing Insights This graph here shows the major digital marketing channels used in driving sales, and email marketing is the most used phenomenon among them.
3. Master the art of Creating Engaging Content
A recently published article on NYT Licensing unfolds that engaging content ‘arrests attention’ and compels a person to keep reading. They also point out that most people only read 20-28% of a webpage.
If your only target is to earn money from your newsletters, you’ll have to stop thinking from your point of view. Therefore, you’ll have to read or watch your content from a third-person vantage point. If you were consuming your content right now, would it captivate you?
If you’re honest, the answer is likely to be ‘no,’ but that’s alright. There are two easy methods to learn how to further enhance your ability to make engaging content, even for some particular niches. The first method does not require any capital and involves studying how competitor newsletters structure their content.
You can even check out their paid content to get a better perspective. Read line by line and ask yourself why they present their content the way they have.
If you are not willing to do that, then here’s a second way. Going straight to one of the many sites that lets you contact freelancers and hire a content creator with great reviews. Next, ask them to help you create an engaging newsletter for your specific niche. Within a few projects, you’ll gain some exceptional insights and perspectives based on their work.
Edwin Dorsey, who built an audience-loved newsletter user base that earns $500,000 a year, says you need to be ‘very excited’ about your topic of interest. He recommends building a following on X (formerly Twitter) and then a free newsletter, and that picks up, you can move to paid content.
To summarize, newsletters are a slept-on procedure that holds a lot of potential. If you feel like you have the skills to interpret well to people’s hearts and convince them you can help, you’re set. Profound newsletters are all about being convincing and instantly delivering on any promise you make. If you can create content that does this, you’ll go far with this gig.
