Is your e-commerce business feeling outdated or hard to manage? As technology evolves, many online stores outgrow their platforms. I personally admire new tech to change the dynamics in my online businesses. This can affect how well they serve customers, handle orders, and adapt to changing needs (Radixweb).
When my e-commerce platform struggles to keep up, it can lead to many issues, like slow site speed or limited features. So, how do I know when it’s time to upgrade to a new platform? Knowing the signs can help you make the best decision. This article explores the top five signs that your e-commerce business requires re-platforming.
By spotting these issues early, you can ensure your store stays efficient and customer-friendly.
One of the primary indicators that your business requires re-platforming is how long it takes to load the pages. Today’s shoppers expect websites to load quickly, especially when shopping online.
DID YOU KNOW?
Studies show that customers will probably switch and search elsewhere if the website response has been slow for one second.
If your site is slow, customers may become frustrated and exit before purchasing. This affects sales and could negatively impact your site’s ranking.
Loading times may also suffer if your current service provider cannot accommodate more visitors and added functionality. It’s a fact that some platforms are unable to handle high data incoming traffic. In such cases, Ecommerce replatforming helps and may boost your site’s speed and reliability of the platform. Ideally, this new platform should not slow down with more visitors.
Faster page loads create a better shopping experience and can increase customer satisfaction. It makes the customer return to the site because its operation is swift and efficient. This means more sales and a better reputation.
You will need better resources and tools to handle marketing, customer relations, and inventory controls when your business spans in the future. However, adding these tools becomes complicated if your platform does not support such integrations. There is a high possibility that a platform lacks compatibility when interacting with newer apps or plugins. This bottleneck can become a major hurdle that slows down your business progress and complicates the fulfillment of tasks.
An e-commerce platform should be ready and able to collaborate with extensive tools that contribute to its operations. Workflow tools, including those used to track customers’ purchases, promotional emails, and order management, are essential. If these tools cannot be implemented into your platform, completing daily work tasks is less efficient and aggravating.
Replatforming can solve this problem by enabling you to decide on a new platform that integrates well with many other essential tools. You can easily add marketing, accounting, or customer service tools. When tasks are automated and streamlined, your team can focus more on growing the business.
Nowadays, people use their mobile devices to make purchases. It’s common for customers to use their phones to scroll through the products and purchase goods. But if the customer retains your site, it is great news. The following graph shows how a small number of customer retention can bring huge changes.
The worst thing you can do in this case is to make your platform inconvenient with mobile devices. This way, millions of customers will ditch you and shift to another platform.
Hence, a website that doesn’t look good on a mobile screen can make it hard for users to find products, read descriptions, or complete purchases. This can drive customers away and make your branding look like a basic do-it-yourself project.
A responsive design involves a platform that adapts to several screen sizes and gadgets. This helps the customer avoid a confusing or complicated trip through the store, regardless of what type of device they are using. If mobile shoppers struggle on your site, you need to re-platform.
Replatforming lets you pick a system designed to be mobile-friendly. As the use of phones to make purchases grows, you will want a platform that offers good mobile performance.
Security is essential for every e-commerce company. Customers always risk their information getting out each time they buy something. If your platform has frequent security problems, you endanger your customers and business. Issues such as isolated hacks may cause distrust and even legal concerns. Your customers demand you to guard their identities and their means of payment.
Outdated platforms may lack the improved security measures to ensure the information. You can address this by simply re-platforming to a platform with better information security capabilities for your business.
A modern e-commerce platform uses secured payment systems, provides updates always, and ensures compliance with protection laws. These features do not give hackers access to your customer’s information.
Your platform will cost you heavily in your pockets if it requires frequent updates. Some older platforms need regular maintenance, which can be expensive and time-consuming. For instance, you may need to hire technicians if the system crashes often. These regular fixes can become costly, cutting into your profits and resources.
Here also, re-platforming can help reduce these maintenance costs. A newer, modern platform typically requires less upkeep and can operate smoothly without frequent adjustments. You can save time and money by switching to a platform with fewer maintenance needs. This implies that additional funds can be allocated to other areas, such as marketing, product enhancements, or expanding your inventory.
Specific indicators show that e-commerce businesses require re-platforming to be as competitive as possible and convenient for users. Slow page speeds, integration problems, low mobile compatibility, and security issues are signs that things may need to change soon.
One of the most important reasons for re-platforming is that after it, people can get better tools for work, enhanced security, and a better client experience. This change can set your business up for long-term success and keep customers happy.
