Businesses have always been using technology to improve their operations and attain higher profits. Though companies have used machine learning to improve their business operations, it isn’t adequate for the massive amount of data generated by businesses today. The inconsistent data can cause lots of damage to business operations. Did you know that the US economy suffers losses of $3.1 trillion due to poor data every year?
Introducing deep learning methodologies in business operations marginally improves their performance over time. It helps to remove unproductive resources and processes that save a lot of costs. No wonder modern enterprises are leveraging deep learning for marketing operations. If you are unaware of how deep learning can revolutionize marketing operations, here are four real-life applications of deep learning to optimize your marketing operations.
Real-time bidding or RTB is an essential subset of programmatic media buying. It refers to selling ad units in real-time in instant auctions. RTB software works on a per-impression basis, which means the bidder pays for each impression they receive on the ad.
Real-time bidding is facilitated by ad exchange platforms that use deep learning to improve bidding. When deep learning is used in ad bidding, advertisers get efficient, streamlined, and targeted buying. It helps them optimize their targeting and discover high-performing ad units for better advertising ROI. It also helps to display more targeted and relevant ads to the users.
Thanks to accurate ad targeting, the publishers get better fill rates and higher revenue. They also get to see which advertiser is buying which ad unit and use this knowledge to revisit their ad pricing strategy.
Chatbots are a great tool to engage with the customer and help them navigate through your website or app. Chatbots try to mimic human language and help visitors find solutions to their problems. The biggest achievement for a chatbot tool is when the user cannot distinguish between the chatbot and an actual customer relationship rep. The communication seems so natural that the visitors cannot figure out whether it is a chatbot or a real human being. It is possible with deep learning.
Deep learning uses learning layers to learn with each iteration. Every communication it makes helps improve their knowledge base and get better at communicating. They leverage the benefits of machine learning, Natural Language Processing, and vast business information from databases, websites, and other repositories to instantly find solutions and suggest them to the user.
Globalization has encouraged many businesses to opt for a global perspective. Today, numerous companies are making provisions to reach international audiences that speak different languages. It can be challenging to translate your website into hundreds of languages manually. Thankfully, companies can use deep learning for marketing their website into foreign countries without much hassle, and deep learning can do that instantly.
Deep learning algorithms can translate the website’s contents into selected languages without modifying the actual meaning. It also tries to preserve the meaning of the content and match the native nuances to make it more relevant to the native audience. The algorithm fetches unstructured data like text, images, videos, audio from millions of sources and creates meaningful content for the website. It saves thousands of dollars that would otherwise be used for manually translating the website into different languages.
Speech recognition has become more mainstream than ever. Today speech recognition is used in different smart assistance programs like Siri, Alexa, Google Assistant, etc. It is used in various home automation devices too. Deep learning helps to make them intelligent by understanding the patterns in usage, power consumption, power outages and helping to optimize themselves over time. These devices are also used for marketing purposes.
Whether you know it or not, deep learning has become an integral part of today’s technology-dependent human life. It cannot be easy to imagine a world where the intelligence provided by deep learning isn’t used. It is a blessing for a business that wants to expand its marketing reach and make it more targeted and personalized.