Cloud communication continues to provide significant advantages to businesses across different business activities and processes. Particularly, cloud services have become an essential part of the digital growth for businesses. Cloud communications provide businesses with new channels and improved methods to engage with clients. But, the evolution of the cloud communication market is only getting started. 

For instance, the communication service providers (CSPs) are integrating messaging and voice capabilities through the telecom Application Programming Interface (APIs)as an approach to automate and enhance their unified communications, contact center as a service (CCaaS), and communication platform as a service (CPaaS) offerings. 

Telecom APIs allow the automation of the communication provider’s existing procedures and access to the carrier-grade telephony resources. This also includes the capability to customer support services, scale networks, and manage the call volume. Now providers are also able to drive consumption of their services with the partnership of software-centric carriers that deliver these telecom API based services. Further, providers can help business customers to differentiate their offerings and increase their customer base. And these providers are also automating their Virtual landline offerings and provide business customers the ability to improve communication with internal and external networks.


The IT departments and enterprise developers can leverage the telecom APIs to allow other enhancements like call routing, along with automating and streamline E911 setup and the caller ID name management. The telecom APIs also provide businesses with the following:

  • Access to the telephone numbers to extend customer relations:-

    For communication providers, the telecom APIs provide businesses the opportunity to distinguish their offerings while nurturing their customer relationships. Through the automation of APIs, the businesses can enhance their customer interactions by providing their users with the choice of how they interact with the business. This comprises options that range from traditional text messages, voice calls, web forms, automated phone menus, and all of which can be established and managed by the communication providers rather than complicating or deferring the procedure with an outside party. 
  • Integration with the existing platforms:-

    The communication providers can also add more value to their services by helping businesses to deploy and locate the cloud communication solutions which integrate into the existing apps and software like CRM platforms or the appointment booking systems.
  • Capability to scale services rapidly:-

    Often the communication providers have tens of thousands of port orders which need them to buy telephone numbers in bulk and then look up new rates for those telephone numbers. This just isn’t scalable without the automation through APIs. Through telecom APIs, communication providers no longer need to face this problem. CPs can instantly buy, port, provision and configure the messaging and voice services with direct access to and control over the high-quality telephony resources. Furthermore, the services and applications which used to take weeks’ time to be processed through a traditional telecom carrier can now be completed through APIs instantly. 

    For communication providers, the telecom APIs are a gateway for providing flexible, reliable, and scalable messaging and voice solutions for the business customers. Utilizing the telecom APIs now can help them to differentiate services from the competitors and deliver users with advanced facilities which can be directly tied to enhance customer satisfaction and revenue growth. 

Cloud Communications are Driving Digital Transformation

As a result of businesses’ need for a more agile cloud-based communication solution, the VoIP communication providers feel the pressure from a more customer-centric, on-demand economy and leveraging cloud innovations to adapt. The Innovative communication providers are integrating cloud-based solutions to enhance telecom offerings like access to telecommunication APIs or bringing contact centers to the cloud PBX. The businesses migrating to cloud providers can benefit from cloud services by reducing their IT expenses and provide increased flexibility to their clients. 

Following are some of the best practices which businesses should consider when assessing digitalization options and choosing the right communication provider: 

1. The APIs foster scalability and speed: –

When it comes to choosing the right communication provider there are some things that are more significant than speed. Given the increased accessibility of cloud-based messaging and voice services, businesses can now establish telecom resources faster and more effectively than before. For instance, telecom services like porting of telephone numbers which used to take months can now be accomplished instantly through the API integration. In addition, through the customizable API offerings, the developers can scale operations and services in order to meet the customer preferences and automate services easily like call routing, adding messaging, and calling capabilities along with other product updates or rollouts. 

2. Understand your customers’ digital transformation needs: –

Customers expect their need to be met instantly and if not, they will move toward competing choices. The communication providers which leverage cloud innovations can integrate customer engagement capabilities easily like messaging, calling, or reporting choices into their existing apps and foster collaboration between customers to create a more customized experience. In addition, the communication offering cloud-based services can easily scale offerings like customer engagement preferences which create brand loyalty and it also diversifies solutions for customers. 

3. High-quality services equal to customer allegiance: –

In today’s competitive landscape, the businesses cannot afford to have average services. For instance, if there is jitter during a meeting or if a call drops then the impact can be damaging to the business and its reputation. It is significant to select a communication provider that can provide high-quality carrier-grade messaging and voice services for customers despite the location. In addition, as the employees continue to embrace the collaboration over virtual meeting spaces, voice quality and the call remains a major requirement to ensure lasting success. This is only possible because of VoIP technology. The increased control of telecommunication resources allows enhanced security and flexibility. The accessibility and control to telecom resources enable businesses to offer customers improved user experience. 

Furthermore, businesses that have control to monitor and analyze telecom resources like phone numbers and call volume data can leverage AI and machine learning facilities to enhance the security and efficiency of existing processes along with future planning. For instance, through access to a wide variety of telecommunication APIs, the businesses can control and monitor the inbound and outbound call records directly. Both of the examples can create a completely enhanced customer experience, minimize delays or fraud, by easily enabling the customized integration.

Also Read- Tips to Improve Cloud Computing Security