Having a good Google My Business (GMB) listing is a great way to convert your online adverts into actual product sales. GMB offers a way to improve your local visibility by employing certain methods of advertising and content writing. For GMB listing optimization to work well, it needs to be done in conjunction with other promotion practices such as website design and optimization. Are you looking for GMB maps SEO for a franchise? We have your back.
By optimizing your GMB listing, we ensure that your business pops up every time someone residing in or near your business locality googles something related to your products and services. This way, you get to advertise your business with the first sign of interest from a potential client.
The following are certain ways to improve your GMB listing to make your business more visible locally and improve sales.
Ensure That Your GMB Listing is Complete
Your listing should include all the relevant information that will help a potential client to settle for you. Some of the information that should be included in a GMB listing are but not limited to; the name of your business, your business address, a map of your location, business category, your operational hours, and a review section. The more that a client can get from your listing, the better your chances of being picked.
Verify Your Listing
To prove that you are the business owner in your listing or are authorized to act on their behalf, Google requires verification of the same. Here, you will receive a postcard from Google with some information on verifying your GMB listing. Once verified, the visibility of your business will improve significantly.
Constantly Update Your Listing with Accurate Information
Among the worst things that can affect your business listing performance is inaccurate information or information that is out of date. Fewer things can get potential clients out of your page faster. You need to have up-to-date information as this will affect the customer’s perception of you and how they can find you should they decide so.
To get this right, you need to schedule a periodic overview of your listing page and stick to it religiously. This is when you will go over everything and make the necessary updates. For instance, if a service you no longer provide is listed, you need to remove it from your post as soon as possible.
Use Photos in Your GMB Listing
People tend to be bored or distracted easily when they are online. To improve your business’s visibility, you need people to stay long enough on your listing page for you to pass on an advert that is likely to convert into sales. A great way to keep people engaged is by using photos. Also, a simple photo can convey a particular message a lot faster than a written article can.
If you want to optimize your GMB listing, therefore, you should learn to source and make use of powerful images and videos. It is important to note that you have to be careful not to use copyrighted materials without first obtaining the necessary permissions. By doing this, you risk incurring hefty fines, and also, stealing material will not look good for your listing.
Incorporate and Respond to Customer Reviews in Your Listing
When researching a particular service or product, many clients will go online to check on other people’s reviews. To capitalize on such clients, you need to include an active review page to manage and respond to reviews as they come in. Timely responses to client reviews will show that you care about the quality of services or products and are willing to improve constantly by listening and acting upon feedback. This will boost customer trust in your business which will, in turn, translate to more sales.
Make Use of Various Attributes by Google to Market Your Brand
There are certain attributes that Google provides to help certain people to boost their businesses. For instance, marginalized or minority groups who wish to improve their visibility through Google My Business further can indicate so on their business listings. This is aimed at driving more traffic hence improving sales or increasing leads.
You need to do all these things to optimize your GMB listing successfully. If you feel that it might be too much work, considering the constant updates required, you need to hire a professional to help you.