Everybody wants to be at the top of the rankings which is why the competition is cut-throat these days. It is very important to write quality content but doing only that will not cut it out for you as there are tons of other important factors that can help you to get a better SEO ranking on major search engines.

In case you are working on a website and want to be on the top, read the blog to know about some of the major SEO ranking factors and make good on them. If you want to improve your ranking, you can learn more from here.

Top Seo Ranking Factors That Can Help You To Get A Better Ranking

Site security 

It has been seen more than once that Google has discussed site security as an important factor for SEO ranking. It has been one of the most important ranking factors ever since 2014. In general, site security means the use of HTTPS encryption. 

Websites that are encrypted with HTTPS offer a secure connection between the website and the users as they have SSL certificates. This helps to better protect the information exchanged as well as adds another layer of protection. 

In case your website begins with HTTP and not HTTPS, then you should try to add SSL certificates as your website is not secure for the user.


The very objective of crawlability is to allow search engines to scan a website and review its content so it can better determine what the page is about and how it should be ranked. A search engine wouldn’t be able to find your website without this and you cannot rank something that you cannot see.

Given below is the right way that you can use to allow search engines to crawl your website properly.

  • First, you will need to submit a sitemap to the major search engines.
  • You can check the number of pages Google has crawled on your website by checking the index status of the Google search console.
  • You also need to make sure that you use the robots.txt to tell the search engines which pages they should ignore and which ones they should access.
  • H3-Mobile-Friendliness

This simply refers to how the website looks and performs when a user views it on a mobile device. Websites that are mobile-friendly offer a good user experience by using a design that adjusts the content in such a manner that it looks good on every screen size. 

Part of the reason for doing this is because more than half of the internet traffic comes from mobile devices and the number is not stopping here. This makes mobile friendliness quite important for both the search engine and the user. You can simply run a test to see if your website is mobile-friendly.

Page Load Speed

One of the most important factors which are related to user experience is this one. A user will have a bad outing on your website if the website loads slowly. Users want to find answers as fast as possible which is why websites that show results quickly rule the division.

It gets better for mobile devices as Google announced that the speed update will make load speed a factor for ranking for mobile searches. Similar to the mobile-friendliness, you can also take a speed test to see if your website loads fast enough or not.

User engagement

A search engine works for the user by considering how the users interact with the results to better decide which pages can be more useful to the user. All of this is done by an artificial intelligence tool that goes by the name of RankBrain. The key factors of this AI include;

  • (CTR) Click-Through Rate- It refers to the number of people who click on a search result once it is presented to them.
  • Time on Site- the total time spent on a page after finding it from the search.
  • Bounce Site- the total percentage of people who leave once they have viewed a single page on a website that they found via search.

Target the Right Keywords

You need to make a detailed strategy to make sure that you cover and target all of the main keywords. The process of identifying keywords that can help to direct traffic to your website is known as keyword research.

Adding long-tail keywords to your content can better help as the trend of voice search is growing every day. You also need to understand the intent of the content so you can use the keyword to your advantage. 

You should also keep an eye on the competitiveness of the keywords as some keywords are more difficult to work on than others. You can use a tool to help you sort the keywords that are in your competitive range.

These are some of the major factors that can help you to better your SEO ranking without much effort.