If you have designed a new website, it is quite logical that you want to promote it. All people familiar with your previous work will surely be interested in seeing what new things you are bringing with your refurbished website.
You have to keep in mind that website promotion requires you to invest both money and time. There is no easy way to attract new visitors to your website overnight. Also, it is not enough to just attract users. You need to have a web design that will delight your site’s visitors, and what better way to ensure this than hiring one of the best web development agencies in Dubai to take care of your websites.
In order for your promotion to show results, the most important thing is that your website is seen by quality customers whose interaction will lead to the sale of your products. So make sure the message you send through the design of your site is informative and engaging enough.
And here are some tips on how to do it.
Email Campaigns
Email is one of the fastest and most effective ways to send your old and potential customers notice of the launch of your newly designed website. However, you should practice this type of promotion only if you are sure that your design is of good quality and that it can fully justify the trust of your customers.
If you are present on the market and your business has been going on for some time, it is quite clear that you have a list of long-term customers. This list is mostly made up of people who are happy with your products and service. Therefore, it is natural that they will be interested in learning what new things you have to offer. One of the goals of this promotion is for Google and other search engines to register traffic to your new website. The better and more attractive your web design is to people, the better your site will rank on search engines.
Social networks are also a great way to promote your website. The advantage of this type of promotion is that people who like your new design have the opportunity to share it on their profiles. That way, more people will hear about your new website, thus raising your brand’s awareness.
It may seem like a lot of time to promote on social media, but rest assured that this way of promoting will pay off over time. To spread the word about your business as quickly as possible, you need to plan a few posts a week on social media. Once more, the most important thing here is to have well-designed visuals that will catch your audience’s attention and lead them to your website. If your website design is done in the right way, you will surely get many conversions.
Paid Advertisements
Although social media promotion is quite effective, in order to attract more visitors to your site, you need to promote your new web design through paid advertisements. Facebook and Instagram are mostly used to place paid ads.
Given that Instagram is owned by Facebook, you have the same options on this social network to advertise your newly created website.
Well-Designed Special Offers
You can always use special offers in pop-ups to show your site’s visitors what you’ve prepared for them. Having special offers on a regular basis will help you build a connection with your customers. For example, offer them an exclusive offer in the form of a discount if they come to buy again, and thus encourage them to buy from you once more.
When you launch a new website, you will need to find a way to build authority in order to rank better on the SERPs. As doing this organically will take some time, you can secure your place on Google SERPs with Google Ads, thus bringing the traffic to your website.
If you’ve hired any of the professional web development agencies to design your website, you will undoubtedly see the conversion from the inbound traffic.
Once visitors come to your site, the only way to keep them is to have a top-notch designed website with fantastic UI. When web design is done in a simple yet comprehensive manner, people will have a strong first impression, which is very important in building an audience.
Conclusion
Launching a new website or refurbishing the old one can bring countless benefits, but only if done in the right way. This is why it is imperative to hire one of the professional web development agencies to take care of the web design process and create a website that will promote your brand in the best possible way.