If you want your business to be successful, you’re going to need customers. And getting customers starts with leads. However, modern audiences don’t adhere to the traditional model envisaged by older marketing funnels. With more and more online platforms available, brands are having to figure out how best to find quality leads from all these different channels. The good news is that, as more channels emerge, so to do new solutions for improving our chances of finding quality leads. Here are six of the best lead generation tools currently on the market, that can improve your chances of making conversions and having your CTAs positively answered.
Jumplead is software designed for generating and nurturing leads and packs a lot of tools to help you achieve those ends. Overall, it has pretty much every feature you’ll need to keep you in control throughout the whole process of finding and managing leads. The dynamic lead generation forms can be embedded anywhere on your site that you want a call to action (CTA) to appear. Elsewhere, tools make it easy for you to create landing pages in a variety of styles and templates.
If you work in recruitment or B2B business, you may want a more direct lead generation tool for getting you in touch with specific people. SignalHire makes this work easy by letting you search for leads according to their professional qualifications, work history, and location. The SignalHire browser extension searches through directories and profiles on major social media sites like GitHub, Twitter, and Facebook, and can pick up on keywords buried in a person’s online presence that they haven’t featured in their basic profile. Altogether, SignalHire searches through over 400 million unique profiles, giving it an incredible reach.
The scope of the service gives users the best chance of finding the perfect prospect with the right specializations for a particular role. Plus, you can use batch searches to return up to 1000 contacts at a time. Once you’ve found the person you want to contact, SignalHire will provide you their email address as verified by third-party services, so you’ll be less likely to be following dead ends and dormant contact information trying to get hold of someone. This address finder service applies to personal and business contact details, to provide the best chance of making contact and developing valuable new working relationships.
Opt-in forms are one of the most powerful tools for online lead generation, so it’s worth considering a dedicated service that will ensure you get this element of your lead generation perfected. JotForm bills itself as a form builder first and foremost, but it can help you put together a lot of other CTA materials like job listings, surveys, and event registration forms. What’s so great about the service is that it gives users a very nuanced choice of templates and themes to suit every industry and marketing demographic.
Pop-ups are a tricky lead generation element to get right: overdo them, and they will become an irritating presence and a turn-off for users. But the truth is that, when properly implemented, pop-ups can be extremely effective. Part of the problem is that a lot of pop-ups are unsightly and don’t mesh well with the site layout, especially when they’re getting between users and the page elements that they’re trying to navigate to. Wisepops comes in useful here, because it offers many different options to help you craft attractive pop-ups for both desktop and mobile sites. A drag-and-drop pop-up builder makes the whole process simple, letting you choose from a wide range of pre-designed templates to suit most websites.
Landing pages are critical to creating a brand’s first impression when a user arrives on their site. However, not all of us are master web developers capable of building stunning landing pages from scratch. Leadpages takes the effort out of this by providing more than 150 unique templates for you to choose as the foundation for your landing pages.
You can then customize these by adding extra logos, colors, and branding. All the templates on offer are free to use and mobile compatible, with many preconfigured for a particular marketing campaign such as sales or webinar promotion. Beyond this, you have the choice to integrate payment systems into your landing pages, along with features to enable pop-ups and contact detail forms.
Chatbots are a resource that more and more businesses are coming round to. They offer useful applications in customer service and complaints resolution, but they can also be a powerful tool for lead generation. Intercom is a service that lets you get a chatbot up and running on your website, which can proactively engage customers as they explore your pages.
If you’re online yourself, you can talk to the user directly through the chatbot. Or, if you’re away from you’re keyboard, you can configure the chatbot to solicit contact information from users. Chatbots are extremely useful as a passive resource, in that they can gather data on leads 24/7. You can then funnel contact details to your sales division, who can later follow up leads for maximum conversions. Intercom also features built-in metrics, letting you measure the effectiveness of your chatbots.
Quality leads are out there waiting, but you need to be proactive about pursuing them. Services such as SignalHire let you do this, enabling you to spend time focusing on quality leads instead of no-hopers. You may need to experiment with different tools and approaches before you find the strategy that works best for your particular niche and target audience. Don’t just install a single form or pop-up and hope for the best. Instead, try and make sure you have all your bases covered beforehand to ensure you’re leveraging different tools for maximum engagement. And even if a particular approach isn’t working, remember that failure can be educational, and proper use of analytics can help point the way to future success.