Youtube

Not Sure Who Watches Your YouTube Videos? Here’s How You Can Find Out

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YouTube lets you track and view your statistics like real-time views and activity, engagement, reach, and audience.
In the US, YouTube is used by 95% of 18-19 year olds.

In today’s time, we hardly come across anyone who doesn’t have the YouTube app on their phones. YouTube has come a long way and has been the one and only mega social video platform running in the industry for a while (and by a while, we mean over a decade!).

And it seems like everyone wants to be a YouTuber lately, don’t you?

In order to be a successful YouTuber, everyone has to get feedback about their videos, and that can be done with the help of YouTube Analytics. 

So now, with all that said and done, this brings us to our today’s agenda -“Can you see who views your YouTube videos?” Well, the fortunate answer to that is yes! With YouTube Analytics, it is possible to seek the answers that you’re looking for. Let’s take a look at this screenshot, out of the blue.

Here, the user is talking about an experimental feature and praising it. Stating that creators end up blaming YouTube without checking the feedback it gives, the user is encouraging YouTubers to pay attention.

So, just like this, if you don’t know how YouTube and its views, tools, or algorithm works, and you’re an aspiring YouTuber, then we are here to spill it all for you. Without further ado, let’s dig right into it! 


Can you See Who is Viewing your Content?

It is obvious that every YouTuber wants to know whether their audience is watching their content or not and if they are liking it. In order to have a better understanding of what a user or viewer likes specifically and what type of content should appear on their feed, YouTube collects data from its servers. 

And not just that, YouTube Analytics, which is a built-in analytics tool by YouTube makes it easier for creators (like you, me, and many of us) to have essential insights into traffic sources and how many people are viewing their content. 

It is a broad feature of YouTube, that tells you about how many viewers are viewing your content and also, where are they from, real-time views, demographics, and other statistics on YouTube with many more factors that we will discuss further in this article.

If you want to know how to find YouTube Analytics and understand who is watching your YouTube videos, then you are at the right place.

How to Access YouTube Analytics?

For every YouTuber or creator, YouTube has created a tool called YouTube Analytics. If you want to know how to view data on YouTube Analytics, continue to read. The following are some easy steps that will help you in understanding the process:

Solution Synopsis: Profile icon > YouTube Studio > Dashboard > Analytics
  • Click on your profile icon in the top right corner of the YouTube tab.
  • After that, you will see that a new list of options has appeared. Select YouTube Studio.
  • Next, your dashboard will open. From the left panel of options, press Analytics, as shown in the picture below.
  • After you are done with the above-given steps, your Overview, Reach, Engagement, and Audience tabs will be visible where you can see real-time statistics as shown in the picture below.

Now, let’s get an idea of these options and what they are, for better understanding.

Overview

The Overview option in YouTube Analytics shows an overall summary of how the channel is doing. It provides stats and numbers which helps the YouTubers in understanding the growth and development of their channel. It represents the total number of views from the last 28 days and also shows the views in the form of a graph. Some easy steps to go to the Overview tab are as follows:

  • Click on the Analytics option.
  • Then, select the Overview tab from the top.

Reach

In the reach option, the YouTubers are able to see traffic source types and impressions CTR (click-through-rate). The steps to go to the Reach tab are as follows:

  • Click on the Analytics option.
  • Then, select the Reach tab, which is next to Overview.

Engagement

Engagement tab is one of the most essential features for YouTubers since it tells about the watch time of viewers on the basis of hours and the average view duration. This helps the YouTubers to know whether they are able to keep their audience hooked for a good period of time or not with the help of the average view duration feature. Here are the steps for how you can reach the Engagement tab:

  • Go to the Analytics section.
  • Then, select the Engagement tab, which is next to Reach.

Audience

The Audience tab helps YouTubers to see the significant data of their subscribers. It categorizes the different demographics of audiences and enables creators to get details about their viewers like their age and gender, geography, their watch time, and more that we will be discussing in the next paragraph. Some easy steps to reach the Audience tab are given below:

  • Go to the Analytics section.
  • After that, just like in the previous steps, click on the Audience tab, which is the last option in the row.

What Information can YouTubers Get about their Subscribers?

There is quite a lot of information that you can see as a YouTuber, and it can be more than you think. In this section, we are going to discuss what data of viewers is available for YouTubers to see. 

Geographies/Location

YouTube Analytics doesn’t tell the exact location of a YouTuber’s subscribers, however, they can see the country that the subscribers are from. 

For example, if you are a female who lives in the US, you will appear as ‘something’% of the users who are from the US.

Here are some easy steps on how you can go to the Top Geographies section:

  • As instructed in the previous steps, go to the Audience tab and tap on see more, under Top Geographies.
  • After that, click on the downward arrow on the right side, and you will be able to choose your desired date range.
  • Press on the filter option given on the left side if you want to get specific details related to the data.
  • Then tap on the cross (X) icon when you have completed the checking of the report.

Age & Gender

 Just like showing the top geographies, YouTube also shows the age groups and gender of the viewers, enabling YouTubers to get an idea of which gender or age group prefers to watch their videos more or less. To check the Age and Gender section, here are some easy steps that you can follow:

  • Go to the Audience tab, and under the Age and Gender section, click on see more.
  • Then, click on the downward arrow on the right side, and you will be able to choose your desired date range.
  • Press on the filter option given on the left side if you want to filter the data.
  • Then tap on the cross (X) icon when you have completed the checking of the report.

Who Subscribed to the Channel

It is no surprise that to get an idea of their growth, YouTubers need to know the statistics for how many people have subscribed to their channel. And so, YouTube also provides new subscribers’ details and their total number, as shown below. If you want to know who subscribed to your channel, then follow the given steps to find out:

  • Go to the Audience tab, and tap on the Subscribers section on the right side of the tab.
  • Then, click on the downward arrow on the right side, and you will be able to choose your desired date range.
  • Tap on the see more option given on the left side if you want to view the data in detail.
  • Then tap on the cross (X) icon on the top right of the page when you have completed the checking of the report.

From Where you are Getting Traffic

As shown in the picture below, there is proper data provided by YouTube, for the creators to see how many views they got. And not only that, but it also shows the different sources from where the creator is able to drive traffic for his channel.

  • Go to the Reach tab and there you will be able to see impressions, views and unique viewers of your YouTube channel.
  • There you will be able to see traffic source types i.e. from which sources your YouTube channel is able to gain viewers and views.
  • In the same section, all the traffic sources such as YouTube search, suggested videos, external, browse features, etc., have been further explained.

Also Read: Fixing YouTube’s Continuously Pausing Issue

For more details on what YouTubers can see about their Subscribers, you can visit the official support page of YouTube.

Fascinating YouTube Facts

  • YouTube was created to be a dating website: Not many know this, but YouTube was originally created with the purpose of being a dating platform. Sounds crazy right? Because when we hear YouTube, even the thought of it being a dating platform never crosses our minds. But, it is a fact and a legit truth that we need to accept, even if we don’t agree with it. Well, all that is history, and today we know YouTube as a go-to for a tutorial, a review, or simply just for entertainment.
  • YouTube was bought by Google: Just a year and a half after its launch, YouTube was purchased by Google for a whopping amount of $1.65 billion back in 2006. Here, the “not many know” part is that YouTube is not a company that runs independently. Rather, there is a conglomerate with Alphabet, which includes Google and many other smaller companies. Undoubtedly, Alphabet is a powerful company having companies like Google and YouTube as its part.
  • People are choosing YouTube over cable: Compared to cable, YouTube definitely has a higher reach and since not many can afford cable, people have started a movement that they refer to as “cord-cutting”. This means switching to online video-streaming instead of depending on the cable which can be considered modern, interesting right?
  • There are 82.2 years of content on YouTube: Another fascinating fact is that as of 2019, there are 82.2 years worth of content on YouTube and even as I write this article this very minute, there seems to be just adding more (years). What is mind-blowing is that by the time someone somehow manages to get immortal and finish watching the content, there would still be more and more left to be seen.
  • YouTube is used by 122+ million users on a daily basis. However, 20% of videos are switched off within 10 seconds in the video. There can be a lot of reasons for this, like clicking on the wrong video or simply being fed up with those ads!

FAQs

  1. Does my intro in the video impact my number of views?

As it is said, “the first impression is the last impression”, intro or introduction (beginning) always plays a major role on YouTube or other social media platforms for YouTubers or any content creator since it connects them with their viewers. In order to have a good start to keep the audience hooked to their screens, an intro has to be impactful. For some YouTubers, an intro has also become their statement or signature, making them popular enough to be known by them. Hence, in order to have a better reach and a decent number of views, a good intro shall always be welcome.

  1. What can be seen in YouTube Analytics?

There are some essential factors that a YouTuber or creator has to be aware of, in order to serve his/her best in creating videos for the audience and be able to connect with them. Therefore, with the help of the YouTube Analytics tool, the YouTuber is able to see the following points which are helpful for feedback and getting acknowledged for areas of growth.

  • Watch Time
  • Engagement
  • Average View Duration
  • Re-watches
  • Traffic Sources
  • Subscribers Growth

You can also visit the official YouTube page for more info in brief.

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