If you are in the business of software development, you most likely know just how difficult it sometimes can be to cut through the noise and find just the right kind of developers you need. There are people out there, but to get the best ones, you will inevitably face a lot of competition. In this article, we’re sharing our experience that can hopefully make this search a little easier.

Before we get to the nitty-gritty, a quick note – there are many types of software companies. One way in which we can categorize is:

  • Those who develop software intending to compete in a specific industry (e.g., financial technologies, education, human resources),
  • and Those who provide software development services. They are potential clients of the former.

In this article, we’re going to talk about the first group. The specific explanations given are far more relevant to the realities of such software companies.

Inbound Methods for Acquiring Developers

These methods refer to various techniques you can use to have proper candidates come to you themselves.

Refining Your Own Websites

This includes your official website, especially the career page that includes the job offers. Use A/B testing to make sure that it is easy to use and converts well.

Using Job Portals

Extend your reach with external websites.

Developing Proper Content Marketing Strategy

Write quality blog posts and conduct online webinars focused on the technologies of your interest to position your brand as an exciting place for your candidates to find.

Maintaining Strong Social Media Presence

Continue to communicate your brand that way using various relevant social channels.


A good SEO strategy will amplify the effectiveness of all of your content marketing efforts. Users coming to your website from organic search results usually convert well due to the high intent expressed through their searches.

Outbound Methods

You can also reach candidates directly with outbound techniques:

  • Contacting devs using social platforms for developers and other professionals such as LinkedIn (there are paid tools that make it easier and… legal).
  • Attending conferences and meetups.
  • Organizing on-site meetups on your own.

Software Development Outsourcing

As you might have noticed already, a lot of the best strategies for finding and attracting the best software developers – those that have skills and the ambition to learn even more – require your company to constantly invest a lot of effort in positioning itself as a place that can provide them with proper challenges.

All of that is not always feasible for companies that try to focus on their core product. Even if they do use these strategies, the results may not always yield enough prospects. Or not nearly fast enough to meet business objectives. That’s where a software development company of the latter kind steps in. 

With outsourcing, you can find developers quickly and possibly establish long-term cooperation that will ensure constant and quick access to skilled professionals with the comfort of being able to increase and decrease the team size quickly based on your needs. Of course, you will still face the problem of having to choose between many different vendors of varying quality. But that is a subject for another article.