Most roofing businesses do not have a website as they operate mostly as local contractors in a particular area or locality. However, in today’s digital age, having online presence is not just beneficial but is mandatory. 

Studies suggest that most customers turn to the internet to look for a particular product or service. That means you not only need a website but the best design to keep customers engaged. With this web entity, you can gain an edge in your field and grow your business. 

Here are the elements that you need to create the best roofing website design.

Website Content

If you wish to stand out as a roofing business, you need to create outstanding website content. Create blocks of content that tell about your business, what your company does, the services offered, and testimonials. The contact page should mention the contact details and what the visitor should do to avail of your service. 

A blog page with good content about the roofing industry can also serve to educate the readers. Including topics like types of roofs, the latest roofing trends, etc. will be a good idea.


A professional yet attractive and appealing website design with beautiful colors and images photo layer editor is required to make the content stand out. The attention span of an internet visitor is too short, hardly a few seconds, which means that you don’t have that much time to make an impression. 

The layout should be such that all the essential information like contact details are prominent. That means users don’t have to spend time looking for information, and they can contact the business immediately.

Completed Projects 

If you have been in the roofing business for a while, you would have completed specific projects. Collect all the details, including the area where the job was done, type of property i.e., residential or office and client’s name (with their permission, of course). 

If you have a few projects under your belt, you can have a separate page about your past work. Include before/after photos and customer feedback if possible to add value and credibility.

Call to Action Buttons 

Online users are a lot impatient. They need everything quickly at the click of a button else they move on. This is where the call-to-action buttons help. Suppose a user is on your website reading about your services, and wants to reach out to you. If they have to leave that page and go to the contact page to fill-up the form, they might go away. 

To keep them engaged and make them stay on your website, a ‘Click-to-Call’ button or ‘Call Now’ button can help. The visitor needs to tap or click on the button to call the business. You can install this feature using a plug-in or other application. Talk to your web developer, and they will likely know to build the best roofing website design with essential features. 

Optimize for Local SEO 

The search engines will assist you to target potential customers in your area by optimizing keywords like ‘roofing company near me’ or the ‘best roofing company in Houston’. 

A lot of people rely on online searches to look for the best roofing company. They generally use geographical keywords about a particular area or location. If your website content and web pages are optimized for such keywords, your business will show up in their search results, increasing your leads’ chances.Incorporating these design elements into your roofing website will help you attract, engage, and retain more customers. You will not just see an increase in leads, but also in your conversions!