If you’ve ever dreamed about starting your own business as a life coach, you may wonder how to get started. If so, this article is for you. We’ll explore all the steps you need to take, from finding your niche to setting up your website and marketing yourself successfully to become successful.
Decide if Life Coaching is for You
When considering entering life coaching, ensuring it is a good fit for your personality and goals is important. Asking yourself questions like: Do I have what it takes? Is this something my friends and family would support me in doing? Can I handle being on my own without a steady paycheck? Will clients see me as a credible authority figure?
Life coaches help people identify their goals or challenges, set action plans to achieve them, and then hold them accountable for making progress toward their goals. Life coaching differs from therapy because it focuses on the present rather than past events. Life coaches also don’t diagnose mental illness or prescribe drugs. They may offer suggestions on how to overcome obstacles but will not provide treatment for any condition unless they are licensed mental health professionals who specialize in treating specific conditions such as eating disorders or addiction problems.
Take the Time to Know Your Options
Before you begin, take some time to learn about your options. Research what you want to do and learn about what it takes to be a life coach. Learn about the different types of coaching and the different styles and models that exist (like solution-focused or strength-based). Start a blog where you can publish your findings and share resources with others just starting-this will help build an audience for when you decide to launch your own business!
Write a Business Plan
Why do you need a business plan? A business plan is your road map to success. It keeps you on track and helps you make decisions quickly, without wasting time or money.
What does a business plan look like? The first step in creating your business plan is to figure out what it will look like. There are tons of templates online that can help with this, so take some time to figure out which one works best for you!
- How to write a good plan: Once you have decided which template fits your needs best, it’s time for the fun part-writing! When writing your unique plan, remember that every aspect should be customized based on current and future goals (what do I want my life coaching practice to look like five years from now?).
- What should go into my business plan? Your planning process should include topics such as mission statement & values statement, market analysis, marketing plans; financial projections; sales targets & strategies; staffing & organizational charting–and much more!
Learn About Your Niche and Get Certified in That Subject
Once you’ve decided on your coaching niche, it’s time to get certified. This will help show potential clients you know what you’re talking about. While certification isn’t mandatory, it’s a good way to prove your credibility as a coach and establish yourself as an expert in your field.
Certification can be achieved through various organizations and programs. Some certifications are more rigorous than others; some are even offered online! It all depends on the certification program that best suits your needs as an aspiring life coach.
Although not required for most coaching jobs, having additional qualifications can make all the difference when it comes time to setting up shop or branching out into different parts of the business world (such as self-employment). That said, there are plenty of reasons why getting certified makes sense: If nothing else, having proof that someone has spent time learning about their craft will inspire confidence from clients who see them as knowledgeable professionals with experience under their belts.”
If you’re looking to get into the life coaching field, we highly recommend you get coached by people who have been in the field for a while, such as 5 Prism. This will allow you to learn from their mistakes and successes. We know it cannot be easy finding someone who has had success, but it’s worth it!
If they have been in the field for a while, they will have had plenty of time to learn what works and doesn’t. Not only that, but they will also know what kind of clients are good matches for them and how much money you can expect when starting (and even as well).
Get Clear on Your Message
Get clear on who you are and what you stand for, and then develop a mission statement that clearly outlines this to others. You can include these points in your marketing materials, website, or online presence. These points should include:
- Your strengths and weaknesses (use the Strengths finder assessment if you want more specific details)
- Who is your audience? Make sure it’s clearly defined before writing anything down!
- What do you know about the competition? Are there other coaches that serve this niche market? How do their websites look? What are they saying about themselves in their marketing material?
- What’s unique about what I have to offer vs. everyone else doing this same thing as me?
Create a Website
Your website will be your virtual headquarters, and the first-place people go to learn about you. It’s important that your website looks professional and includes information on the services you provide, blog posts, contact forms, testimonials, and portfolio pieces.
Your site should also include an events calendar so people can see when you’re speaking at events or offering courses in their area. You may also want to consider advertising specific services on local business directories like Yelp or Merchant Circle and advertising in print media such as newspapers and magazines.
Build an Audience
You can build your following in several ways:
- Start a social media presence and grow it over time.
- Create a mailing list and send regular updates to subscribers.
- Create a podcast or webinar series with episodes distributed through iTunes or other platforms.
- Create YouTube videos that explain how to achieve specific goals, then share those videos on Facebook groups dedicated to thematically similar topics.
Polish Your Social Media Presence
You can use the same tools to build a professional website and social media profiles, which will help you look more credible. You can also use a service like Canva to make your own PDFs and other marketing materials from scratch. You should have a Facebook Page or Group and a profile on LinkedIn, Instagram, or Pinterest (especially if you’re an image-based coach). Set up Twitter, too-it’s free!
Create a Portfolio of Your Previous Work as a Life Coach
A portfolio of your previous work as a life coach is a great way to show off your skills and experience. It can be used to help you land new clients, and it’s also an excellent tool for those who are just starting in their coaching careers.
- Create a portfolio that includes samples from the following categories:
- Your coaching work with clients (e-mail exchanges, video recordings)
- Your personal growth (blog posts, presentations)
- Update it regularly so that potential clients can see how much you’ve grown as an individual and coach over time.
Set Your Fee and Create a Price Structure
Set your fee. The first thing you’ll need to do is decide how much of your time you want to charge for. This can be difficult, especially when starting, but you must set a realistic fee that aligns with what people are willing to pay. You can get an idea of the going rate by checking with other coaches in your area or by looking at industry averages online-but ultimately, it will come down to what feels right for you and your business model.
Figure out what your time is worth by considering these questions:
- What kind of experience and expertise do I have?
- Who am I trying to reach with my coaching practice?
- What kind of lifestyle do I want?
Make More Time in Your Life for Self-care
As a life coach, you will be helping others to live their best lives. The more you can do that for yourself, the better you’ll be at helping them. Your health and happiness depend on your ability to look after yourself and ensure your needs are met. Here are some ways that you can prioritize self-care:
- Make sure you have enough time in your day for sleep, physical activity, and relaxation (e.g., meditation).
- Protect your energy by saying no when necessary or taking breaks when needed during coaching sessions with clients (e.g., bathroom breaks).
- Don’t overcommit yourself-have clear boundaries around what’s expected of both client and coach in terms of availability, length/frequency of sessions, etc., so people understand how much effort is required from each party before agreeing on a plan together-this will ensure everyone gets what they need from working together without feeling overwhelmed by unrealistic expectations or lack thereof! It also helps reduce conflict when things don’t go according to plan.
Create a Referral Marketing Plan
A referral marketing plan is key to getting your business off the ground. It’s essentially a road map for how you want your business to grow and what kind of results you’d like to see over time. And it doesn’t have to be about referrals-it can also include other tactics like networking or making connections through offline events and activities.
But how on earth do you create one? The first step is coming up with an actionable strategy, which means deciding what exactly your goal will be (more clients? more revenue?) and then creating a timeline for achieving it. It would help if you also thought about any resources that might be necessary, as well as any additional partnerships or alliances that could help support the overall effort.
Once you’ve figured this out, make sure there are specific steps in place, so everyone involved knows exactly what they need to do next and when they need to do it! For example: Let’s say we’re working on our referral marketing plan right now; if so, then each week, we might send out monthly updates via e-mail or text message about how many new clients were referred by current customers during each month since last year’s report.
Don’t forget about tracking metrics like engagement rates from automated e-mails sent out via MailChimp or Constant Contact; lead generation rates from social media platforms like Facebook Ads; conversion rates from landing pages created using Unbounce etc.
Develop a General Philosophy on Coaching
One of the first steps in starting a life coaching business is developing your philosophy on coaching. Your philosophy will serve as the foundation for everything you do as a coach-it’s something that should be consistent with your beliefs, values, and principles.
To help you develop your general philosophy on life coaching, we’ve put together this short list of tips:
- Make sure your philosophy is aligned with your values (e.g., helping others). If it isn’t, it’s time to start looking into how you can align them if they’re not already there!
- Don’t be afraid to change or update your general philosophy over time based on new experiences and knowledge gained from doing coaching work (especially if things aren’t working out as expected).
- Don’t be afraid to be different; there are many ways people could approach life coaching differently than others have before-and that’s okay! This can mean anything from using different techniques than other coaches use (like using more talk therapy techniques instead) to having a unique style or personality that sets them apart from their peers (which may make clients feel more comfortable).
Devote Yourself to Personal Growth
The first step to starting your life coaching business is to devote yourself to personal growth. A good coach helps others grow. A great coach also grows herself. You don’t have to be a master of everything, but you can always be a student -that means being open-minded and willing to learn new things from the people around you, both clients and non-clients alike.
If you want your business to be successful over time, then it makes sense that your personal character should also improve. This happens more easily when you are working on yourself daily with goals in mind for what kinds of positive change you want in your life – which brings us nicely to our next point.
Hopefully, this article has given you a good idea of the basics of life coaching and how to start. If you’re considering it as a career change or just something to try for fun, then I hope it’s been helpful! This is an exciting industry that I wish everyone could be involved in at some point in their lives. And if nothing else, remember that this field can be rewarding in many ways: helping people reach their goals and feel better about themselves will make you feel great too!