The technology of geospatial mapping quickly dominated the field of business and marketing. Since ecosystems use different databases, GIS is characterized by a large set of data collected using a variety of methods and technologies. Customer’s needs are continually expanding, so is the range of use cases. GIS mapping software sales across the world soared from $10 million in 1990 to $84.6 billion in 2019. 

GIS offers a whole new path for the development of cartography. This system allows you to overcome the main disadvantages of conventional maps – their static and limited capacity as an information carrier. In recent decades, paper maps have become unreadable due to information overloads. GIS provides control over the visualization of information. It becomes possible to display (on the screen, on a hard copy) only those objects or their sets that are of interest to us at the moment. There is a transition from multiple integrated maps to a series of interconnected private cards. At the same time, the structure of information has been improved, and, consequently, the efficiency of its processing and analysis has increased.

In GIS, a map becomes a truly dynamic object. The user has the opportunity:


  • Change the scale;
  • Convert map projections;
  • Vary the object composition of the map (which is displayed);
  • Receive through the map in numerous real-time databases;
  • Change the way objects are displayed (color, line type, symbol, etc.) Depending on the contents of the databases;
  • Easy to make any changes

Preparation of Digital Mapping Models

The traditional way of preparing maps for publication included several stages of correction and quality control of both the content and the presentation form. The production of cards itself was characterized by a long term and high labor intensity. All stages of information control were manual and required a staff of qualified editors. It took years to train such specialists. GIS has significantly accelerated the many stages of map preparation. However, you should not rely entirely on geographic information systems, since at each step of the development of cartographic material, errors in their work can be found.

The necessary operations at this stage include preparing the mathematical foundation and thematic layers. A prerequisite for obtaining a high-quality digital model should be the availability of automatic verification procedures for all layers. The current standards for the digital presentation of cartographic information describe the attributive part in detail, but often do not provide requirements for the topological relationships of different layers, or only declare such conditions. Moreover, data models embedded in many applicable requirements and standards make it difficult to create such procedures. Means and forms of presenting cartographic information in GIS also do not provide complete topological control.

Advantages of Using GIS for Your Business

Aspectum transforms this information into new knowledge unique in its applied value. Key benefits of using GIS include a user-friendly display of spatial data, internal data integration, informed decision making. By automatically adding a location context to your analysis, Aspectum helps you get new ideas that would not be possible with traditional charts and tables. If your data includes geographic components, Aspectum automatically recognizes them as locations and can offer a rich interactive map with quick drill-down to relevant data. Add more context to your data, including other data sources, add multiple layers of data to your map. The ultimate goal of using Aspectum is to meet the business needs and requirements of customers.