Facebook and YouTube change their algorithms all the time. A Facebook post that usually gets good reach and engagement suddenly no longer performs. A YouTube video on a popular topic no longer gets the same views. While this is frustrating, there’s one type of content you can rely on: live videos. On any platform, live video gets more reach and engagement. Nowadays, live streaming platforms and live apps make it easy to produce streams for any business owner or content creator.
Live Videos Get More Reach and Engagement
Facebook Live gets 10 times more comments than regular videos and ultimately reaches more people because the algorithm will keep pushing your content to the news feed when people keep on reacting or commenting. In 2020, when the pandemic started, daily YouTube live streams increased by 45%, and 56% of the respondents said that a stream was a good replacement for in-person events.
Reach New Audiences with Multistreaming
Multistreaming is broadcasting on different platforms, such as YouTube, Facebook, and LinkedIn at the same time. By publishing one broadcast into multiple platforms, you are potentially reaching new audiences without multiplying your efforts. Luckily, multistreaming is easy to set up nowadays, especially if you use a third-party live streaming platform like Be.Live.
Things to Consider Before Multistreaming
- Decide the destinations. Do you want to stream on multiple Facebook Pages and Facebook Groups? Or do you want to stream to Facebook and YouTube? Read the BeLive blog for more information on multistreaming to Facebook and YouTube.
- Make sure you have all the approval for each platform. Verify your YouTube channel for live streaming and apply to LinkedIn Live.
- Check guidelines for each platform. For example, Facebook allows you to broadcast multiple times a day, while LinkedIn Live recommends going live only once a day.
Produce Your Stream with Replay Viewers in Mind
Did you know that around 50% of your views will come from replay viewers? When producing your stream, make the experience great for them, too. Here’s how:
Start the show right away and deliver your spiel instead of saying, “We’re going to start a few minutes later once more people join.”
Don’t jump around with your topics. Stick to your outline and create sections to address questions from the concurrent viewers.
Repurpose Your Streams into Other Types of Content
Besides making your stream replay friendly, you also need to make it repurpose friendly. Repurposing means reusing your stream and turning it into other pieces of content.
Trim a section of your stream and publish it as a short video on YouTube.
Download the audio file of your stream and turn it into a podcast.
Repurposing is another way of getting more out of your one stream and expanding your audience beyond the broadcast. For example, someone can find your blog post on Google and learn more about your broadcast. Additionally, you can reach an audience who likes to listen to the audio instead of watching a live stream.
Lastly, repurposed videos can be published as a scheduled stream if you’re on vacation. This is a great way to keep publishing videos even when you’re occupied with other commitments. Click here to learn how to publish a recorded video as a live stream.
Summary
With many live streaming platforms and live apps available, a broadcast is an easy, creative, and resourceful way to expand your audience and grow your customers. Algorithms continuously change, but it will always be in favor of engagement, and without a doubt, live video is the most engaging type of content on social media.
