Covid-19 has brought many life changes with it; the most impactful is the way brands conduct their businesses. With the lockdown on the horizon, physical stores remained closed. As such, brands had to come up with new and innovative ways to market their products. This paved the way for the rise of digital product sampling.
As consumers choose to experience different products and services from the comfort of home and it is only expected for brands to change with time. If you have been looking for ways to better your marketing strategy, then it is time to make the digital switch.
Here are a few reasons why making use of digital product sampling is the best thing to do during the current Covid-19 climate:
Consumers Still Want to Try New Products
No matter how things change during the pandemic, one thing will always remain- the love and excitement that comes with trying new products. The only difference is that consumers are looking to do this through digital avenues.
Consumer interest peaked at an all-time high during the lockdown period as people had more time to surf through the internet and order different product samples. At this point, it will be easy to make use of your product samples to gain new clients. And even as the dust settles, digital sampling is becoming the new reality.
Digital Channels Have Become Rampant
In the past, Amazon was the most popular e-commerce platform. Unfortunately, some buyers and sellers did not want to carry out business on the platform because the terms and conditions did not favor them. This could be in regards to e-commerce shipping fees or product prices.
However, e-commerce platforms have become a dime a dozen today. With many people embracing online shopping, there is an emergence of a variety of e-commerce platforms to suit different consumer preferences.
In-Store Consumer Activations are Ineffective
Shopping inside stores has become more stressful than ever. Apart from the fact that a majority of stores are closed due to the pandemic, store owners may not be accepting a lot of product samples because of the financial downside that has occurred due to the pandemic.
As such, digital product sampling will allow consumers to enjoy the products in the comfort of their own homes.
Remember, consumers are auto-pilot and they make decisions out of habit. Therefore, you do not need to resort to secondary displays or trade promotions. A single positive Youtube review of your product sample will get the hype going and ultimately earn you more leads.
Consumers Have Made the Online Shift
Long gone are the days when everybody went for the in-store shopping experience. Granted, some consumers still enjoy the thrill that comes with visiting a brick-and-mortar store. However, a majority of shoppers have made the online shift.
After all, there is nothing more convenient than shopping from the comfort of your couch. And given the reality of quarantine and social distance measures, sampling your products digitally is the smartest thing to do.
Why Digital Product Sampling Is the Solution for Your Brand
Without warning, brands have had to adapt to a new way of selling and offering their sample products. Currently, there is a greater need for your brand to rethink its marketing strategy to meet consumer needs.
According to research and statistics, 50% of consumers make a buying decision after trying out a product sample. Thus, you cannot miss out on this lead conversion opportunity. This way, you will reach consumers and help your target audience experience your products in the best possible way.
Get Creative With Your Digital Product Sampling
Digital product sampling is the best way to set your brand apart. It poses an opportunity to get creative with your products and brand as a whole. It is a timeless method of marketing because it will enable you to put your products out regardless of the changing times.
You will rest assured knowing that your products will get to your consumers in one way or another. By choosing to innovate amid the Covid-19 pandemic, then you will be able to reach many more people than you would during a three or four-hour in-store demo.
Needless to say, Covid-19 has changed product marketing as we know it. Brands are choosing to adapt to changing customer needs. Therefore, your brand should not be left behind.
As consumers are growing wary of touch experiences, the best way to get their attention is by making the most of digital product sampling. It poses a new opportunity for creating unique and memorable experiences.