Running a successful dental practice is challenging because you are expected to be both an entrepreneur and a dentist at the same time. This means that providing proper medical care is almost the same priority as your capabilities as an organizer and a businessman.
Every industry is unique, but healthcare is something else entirely. First of all, you’re not working with customers, clients, or guests. You are working with patients. People come to you in their time of need and distress, which is why you need to be as much of an empath as you are a pragmatist. These same traits and abilities are things that you need to insist on when hiring help or looking for partners.
With all of this in mind, here are some of the most successful dental practice management tips.
Register Under the Right Business Structure
The business structure of your enterprise will determine more than just the ownership of the business. It also affects the tax scheme and can determine the liability. Specialists like dentists, accountants, and all forms of medical experts, in some regions, have the privilege of choosing the LLP structure. The limited liability partnership protects one specialist from mistakes and malpractices of their partners. This way, if there is a suit against one of the partners, the assets and equity of others are protected.
Focus on the Scheduling
The single most efficient way for you to improve your dental management system is to upgrade your scheduling. This will drastically impact both the work schedule of your staff and the satisfaction of your patients.
Digitalizing this process and making it automated will ensure that everything runs smoothly and that your staff spends less time doing this tedious, menial chore. Enabling your customers to schedule appointments online and even introducing chatbots can also make a huge difference. Millennials prefer texting to talking either way, so why not accommodate this substantial demographic?
Let’s face it, a lot of people are scared of dentists and dental procedures. The longer they spend in the waiting room, the more anxious they will feel. This is something that an interesting brochure, a comfy seat, and even a flat-screen TV won’t fix. They want to spend as little time as possible in the waiting room, and the only way this is possible is through better scheduling.
This, however, doesn’t mean that you shouldn’t do everything that you can to make your waiting room as welcoming as possible.
Hire the Right Staff
Even if you are the only dentist in your clinic, you still need to get some assistance. At the very least, you will need a dental assistant, a receptionist, perhaps even a security guard. What matters the most is that you hire people based on their traits like demeanor and professionalism. This is what makes the vetting process so difficult. You can’t measure their productivity. The best you can do is try to make an estimate of their personality and see how they handle specific situations.
If you are hiring an intern, you need to start delegating tasks as soon as possible and ensure that it matches their competence level and the responsibility they are ready for.
If you are looking for a partner, keep in mind that having the same interests and vision is not one thing. Also, even though you are protecting yourself by registering as an LLP, you still want to be very careful who you associate yourself with.
Focus on the Marketing
You should never underestimate the power of digital marketing. In the past, the majority of people used WOM recommendations as a deciding factor when choosing a dentist. Today it is more likely that a potential patient will use Google Reviews, Google My Business, or Yelp to look for a dentist. This is also why SEO is so important, even though it is a task at which the majority of small enterprises fail.
Other than just working on your visibility, you also need to think about the next step this potential online visitor should take. Namely, you need to have a professionally made website and a blog.
A blog is a particularly good idea because it gives you a chance to provide value to your visitors long before they become patients. Fortunately, in your line of work, there is no lack of interesting topics and public interest. A word of advice will portray you both as a helping hand and an authority on these issues in the eyes of your readers.
Set the Pricing Structure
Determining the cost of your services is much more complex in healthcare. First, you want to research your regional competitors. Then you want to adjust the standards according to the industry practices. This will make you seem fair and reasonable.
You also have a major decision to make. On the one hand, you want to be seen as affordable, but at the same time, you risk diminishing your authority. After all, who wants to have their procedure done by the cheapest dentist. While this can make your services available to some, it will completely discard you as an option worth even considering by a large portion of the market.
Another thing you need to use as a marker while setting the price is your own objective worth. Do you have any grounds to value your services over those of your competitors? For instance:
- Do you have superior equipment?
- Do you offer procedures they do not?
- How much experience do you have in the field?
- Do you have a degree from a prestigious university?
All of this needs to be taken into consideration before making a final judgment.
While many tips apply to businesses regardless of your industry, some of these suggestions are specific to the dental industry. As we mentioned in the introduction, the only way this is going to work is if you manage to be both a dentist and an entrepreneur at the same time.
Also Read- Power of Social Media for Dental Marketing and Ortho Marketing